Prices in Adword titles and descriptions

Adwords becoming a price comparison tool?

[ptech]

I'm curious what others think about Google allowing prices in Adword titles and descriptions. Some of my competitors have started including prices, and of course prices start to erode when everyone wants to be the lowest. Also there are ads for inferior quality aftermarket or refurbished widgets with lowball prices, and in some cases the prices are not even accurate.

My thinking is that Froogle is the price comparison tool. Why is pricing info allowed in Adword titles and descriptions? I've seen the negative effects, are their any positives?

[eWhisper]

The positive is pre qualifing buyers.

I have no problem being more expensive than my compeititors if I offer something they don't, or if I'm higher quality.

I want the people who click on my more expensive product ads to be those people who might be spending that much, not people looking for some cheap solution.

If I'm selling a $10k software package, and a user is looking for a $50 solution, then my site is not appropriate, and I don't want to pay for their click. Adding the price in my ad, means I won't get many of those clicks for cheap solutions, I'll get the people looking for high end solutions.

[ginagina]

I've been wondering this same thing myself. There is a high fluctuation in price in my field and I think my biggest competitor (usually in 1 & 2 spot) scares potential customer's away because of their high price. So I think if visitors do another search, they may be excited to see that my price is much much lower if I was to include it in my ad.

[ginagina]

Just saw your post eWhisper. Good idea! It goes to show that including a price can be an advantage for both ends of the spectrum and everywhere in between. It just depends on your market and knowing your customer.

[jneill]

Also Google editorial staff check the adtext and if the price is wrong/misleading they will suspend the ad.

[eWhisper]

Also Google editorial staff check the adtext and if the price is wrong/misleading they will suspend the ad.

If they notice the misspellings, which they do most of the time. I've had several ads with misspellings go through QC, only to realize later (usually when I added a similiar ad to another group that was rejected b/c of spelling) that there were misspellings.