Question re: flexibility with keyphrase in adword.

[damon]

Good morning, all.

I'm certain this has been answered already. But, I've been through HUNDREDS of posts without turning up the answer, so I apologize for being redundant.

Let's say I'm advertising laser printer paper. Let's say I want to create an adword for each major manufacturer (HP, Lexmark, Canon, etc.).

I want the headline of each adword to read...

"Paper For HP Printers"
"Paper For Lexmark Printers"
"Paper For Canon Printers"
...etc.

Is there any way to format my adword so my headline "pulls in" the manufacturer names without my having to create an individual adgroup for each manufacturer?

For example, can I format my adword like so...

Headline: "Paper For [keyword] Printers"

... and simply list the printer manufacturers in my adgroup as the keywords?

Thanks for any assistance!

Damon

[anallawalla]

In theory, yes. In practice an editor will check your ad very thoroughly, e.g. this ad group cannot have any keyword that will push the title over 25 characters e.g. VeryLongBrandName Printer, or contain any misspellings.

Use Paper for {KeyWord}

Then use keywords such as HP Printers, Canon Printers, etc. You don't want to use {KeyWord} Printers because the searcher might just input "Canon" (as in cameras) and not be expecting ads for Canon printers. You could put "paper" at the end and gain 3 characters.

Ash

[eWhisper]

Ash's solution is the closest thing that exists to what you're looking for.

This thread has more information about dynamic title insertion:

[webmasterworld.com...]

[AdWordsAdvisor]

Then use keywords such as HP Printers, Canon Printers, etc. You don't want to use {KeyWord} Printers because the searcher might just input "Canon" (as in cameras) and not be expecting ads for Canon printers. You could put "paper" at the end and gain 3 characters.

Thanks for making this extremely important point, anallawalla.

Damon, if you were simply to list the manufacturer names as keywords, I think you'd find it endlessly frustrating to keep those keywords running. They'd likely get tons of impressions, but few clicks - thus a low CTR.

As anallawalla points out 'HP' is far too general a keyword to use when in fact you are advertising for HP printer paper. It is most often preferable to use keywords that precisely describe the product or service on offer.

AWA

[nyet]

wow!

someone NOT selling widgets! (of one varriety or another)

: )

[damon]

Anallawalla,

Excellent point! Thanks for that. I had thought of that about an hour after posting this morning. D'oh!

eWhisper,

Thanks for the link. I've read a TON of your posts and you always seem to come up with the perfect link for the question.

AWA,

You're right. It WAS a great point and served as a forehead-slapping catalyst. By the way, thanks for all the Adwords knowledge that you've given me as a lurker!

Nyet,

Well... geez... EVERYBODY sells widgets these days... ;-)

Thanks again, all.

Damon