We're new to the Adwords game. I've found one article -
[internetretailer.com...] - detailing that the company in question has garnered a nearly 6% CTR for Adwords, and a conversion rate of just over 7% for the 50 or so online retailers it handles.
I know some people do higher click-throughs. On the publishing end of things, we see an average of only 1.8% CTR from the advertisers our content site.
We're trying to get some numbers in place so we can estimate what a potential client might see in leads, and what they might need to spend to do so. I know it depends on industry and on keyword, etc. but we need some (low) numbers to start with...
Can anyone offer any insight into whether these rates are good to go by? Are there any other sources you might recommend for information?
Everything would improve with proper tweaking to something like 4% CTR at position 3 with 2.5% conversion.
The 6% & 7% you cited sounds like a small or niche market with little competition, or a dominant brand in a competitive market.
Good Luck
Those numbers look like dead-on targeting for a hard-to-find item that is priced competitively.
THANK YOU. That's useful information. Personally, I thought the 6% and 7% was way too high, and suspected the same as the last poster does, that this is a niche category at best.
Without somewhere to start, its impossible to approach a client and give them a rough idea on return-of-investment. Much appreciated.
In this scenario a CTR in the double digits is fairly common, sometimes easily attainable.
If that is a generic keyword set with competition then those types of CTR and conversion rates are impressive.
