I'm not interested in this "set your maximum daily budget" nonsense. That doesn't cap your overall spend.
Say I've got £100 to spend on Adwords. I want £100 worth of clicks, and NO MORE. I don't care how many days the ads show for, and I don't care how much I can limit the expense per day. Both points are irrelevant!
I just need to know that I'm not going to be billed a single penny over £100.
I may have missed it here, but I don't see this explained anywhere. Can someone please enlighten me?
In reality, Adwords always seems to underdeliver ads. So to spend £10 per day, you might have to say you want to spend (e.g.) £20 per day. Then you will need to keep an eye on things to see how much you are really spending.
Adwords always seems to underdeliver ads
Not in my experience. Every time I have set a limit below the recommended level Google has overdelivered and given me a credit for the extra clicks.
Especially when you have quite a few campaigns and especially if they are date related eg. mother's day!
Is that right?
I'm just worried that campaigns can accidentally be left running and the only upper limit is the credit card limit. So a business partner, or sole marketing manager could set something up, go away for a while and the thing would just keep on going.
As an Adsense advertiser, we've had quite a few 404's and other errors. Wonder if some of these are charged campaigns that haven't been turned off.
Is there a cancel option?
Is there a cancel option?
You can delete a campaign. Bit of a pain if you intend to use it more than once though ... pausing is a much better idea.
Having said that, you can undelete a campaign again. Not sure what kind of effect this will have on the campaign's stats though.
Do the "set your maximum daily budget" nonsense
You can also set an end date for a campaign. This will automatically disable the campaign when that date arrives.
There you go, fom2001uk ... looks like you have an answer to your original requirements between these two :)
You just need to look out for this if your credit card is close to being maxed out ...
Every time I have set a limit below the recommended level Google has overdelivered and given me a credit for the extra clicks.
[edited by: storevalley at 5:18 pm (utc) on April 5, 2004]
You can also set an end date for a campaign. This will automatically disable the campaign when that date arrives.
Very good point. You do this, per campaign, from the 'Edit Campaign Settings page'.
Combining an appropriate daily budget and an appropriate end date is probably the best way of making sure that you don't spend more than a certain amount, without actually monitoring.
With all that said, the AdWords program is primarily designed for advertisers who wish to advertise on an ongoing basis - while allowing them to also control daily spend.
AWA
I'm off to read the Adwords pages a bit better, been using for ages and never saw the end date! Wonder what else I'm missing...?
Heh!
How about my personal favorite 'often missed' feature: the ability to specify Max CPC and/or Destination URL per keyword, rather than per Ad Group? ;)
AWA
