google has changed their algo again but this time it hit us hard, every customer we have as to pay 2 to 5 times more to advertise on google now.
what's surpising is not that it happened ...
it's how long they took to get around to it ...... :(
And I thought AWA said "No, no issues to report here..." on msg #:17 at:
[webmasterworld.com...]
Would you like to buy my used car ....
Wait for my check which I assure you is in the post ...
CompWorld
It looks like you guys may be jumping to conclusions here. There are a few other factors that influence impressions such as more competition which makes your ad go to page nr 2.
i've noticed i've had to gradually increase my CPC on G and OV over the past few months to get the same ROI.
Actually, i've also noticed a 15-25% drop off in overall clicks too.
Generally, the Google results are so inaccurate most of the times, which helped us, the advertisers, get lots of clicks, but with this plain layout for the AdWords - it's awfull! they should definitely change the background for the ads by at least a shade.
And to Google - If it ain't broke - don't fix it!
This may be affecting certain sectors but still not ours (fingers crossed).
Hopefully it won't change as we are at our maximum budget now.
We've cut many Overture terms in the last year because of increased costs caused by the increase in the minimum bid.
AdWords is a real help for the small business at current levels. We are spending far more than we ever intended however when we look at the bottom line it's worth it.
Generally, the Google results are so inaccurate most of the times, which helped us, the advertisers, get lots of clicks, but with this plain layout for the AdWords - it's awfull! they should definitely change the background for the ads by at least a shade.
And to Google - If it ain't broke - don't fix it!
I've to respectfully disagree with you on this. I think this new layout has definitely increased, not decreased, CTR. Well, at least for my case.
"If it ain't broke - don't fix it!" is a cliche from the past. Now, it should be "If it ain't broke - break it before someone else does it!"
Naturally, bid rates would generally rise.
i know we still get 1000's of his such as
others states on this board, but when you
have 400+ clients we notice the difference
in clicks and price per click.
google has changed and we believe it has
changed towards rewarding who ever pays
more per click.
can not blame them because it makes
more mone, but i tell ya.
we are now looking towards other engines
for cheaper click rates for our clients.
so far we have converted 50+ clients
towards other more cost effective engines.
i know that might not be a hit to google
but, if every marketing company has the
same problem, then you can bet your bottom
dollar that google has taken a hit in the last
week.
so far we have converted 50+ clients
towards other more cost effective engines.
It's all fine and good to say you converted 50+ clients to other "cost effective" engines but how can you leave the reach of AdWords through their partners and the Google search engine.
We use Over and FindWhat in addition to AW and without AW these other solutions wouldn't provide enough volume to keep us in business. Much of the trafffic from the other two solutions is garbage although we do convert enough to keep them.
It may be more "cost effective" in terms of CPC however can you keep up the sales volume that you get with AW?
Check the positions of the keywords with reduced CTR, and I'm confident you'll see a drop in position.
Next to the low volume on other PPC engines the management overhead is just to big. We used to use the 2nd tier PPC players like findwhat and 7search but it is not worth the effort you have to put in.
the management overhead is just to big
Other than checking our daily spend I pretty well ignore FindWhat. I cut out the non-essential keywords during the learning process with them. We also have a few grandfathered bids at low amounts that we don't touch.
With Over we do as little as possible. Their interface drives me around the bend. We also have cut out all non essential terms and check them once a week or so. Who's got the time to wait so loooong for their pages to load and their reports to catch up.
