My adword CTR is always low

google adword, ctr,keyword

[adwordstudent]

Dear all,

I have setup two adword of copywriting and seo service for testing.
The period is about 6 days. But the result is not good. I think that the impression is OK. Maybe my adword context can't attach target audience. Please forum expert help me.

The following is my adwords and keyword summary
.Total impression is 4000. The CTR is 0.12%. Our max. cpc is $0.2.
Adword keyword result summary
Keyword > Impr > Click
"Keyword 1" >407>0
"Keyword 2" >130>0
Keyword 3>346>1
Keyword>816>3

Adword 1
Keyword
Expertly edit and proofread English
Trust provider of writing service
URL

Adword 2
Keyword Phrase
English Copywriting and Editing
Specialises in proofreading
URL

Another adword of search engine submission service. The CTR is 0.5% only. Now my ads is disable by Google.

Keyword summary
Keyword>impression>click
"Keyword Phrase 1" >489>2
"Keyword Phrase 2">242>2
"Keyword Phrase 3" >326>2
"Keyword Phrase 4" >252>2

Adword 1
Keyword Phrase
We provide webpage keywords report
Visit our webpage doctor now

Adword 2
Keyword
800 search engine can help you
Your business will very busy


Thanks
Kitty

[edited by: skibum at 8:08 am (utc) on April 3, 2004]
[edit reason] Please don't post URLs or keyword specifics [/edit]

[eWhisper]

As URLs are removed, can't comment on specifics.

But I see a couple issues right off.

Expertly edit and proofread English
Trust provider of writing service

Expertly edit is not a good alliteration for the first line of an ad.

It should be "Trusted provider", the grammar is incorrect in that phrase, how can someone buy editing services from an ad with bad english?

Specialises

Not sure if this is a UK spelling, but in the USA, it would be specializes.

Based on your writing style, and don't mean to offend you, but it appears English is not your native language. You might consider using a native speaker to write some of your ads if your target market is the USA.

[UpDown]

Are you displaying your ad world-wide and for all languages? There must be limited market for translation into english amongst english speakers, maybe you should try targeting searches in other languages, or from particular countries?

I agree with eW that the grammar should be corrected, but 'specialises' looks fine to me in UK.

I think you need to target more precise keywords such as 'translation french english'

With 'search engine submission' you are aiming at a very competetive area. I would guess that your ad is not appearing on the first page and does not offer much different to hundreds of other ads. Hence the very low CTR. You need to target better on niche keywords of some sort.

UpDown

[eWhisper]

but 'specialises' looks fine to me in UK.

This is an excellent example of using ads targeted to one country and duplicating campaigns for other countries with ads spelled for that exact country. The misspelling (at least for USA) would keep me from clicking on that ad, while someone in the UK wouldn't see a problem.

Anyone know of a tool to see proper spelling based by country?

[AdWordsAdvisor]

Anyone know of a tool to see proper spelling based by country?

Now that is a suggestion that I've never heard before. A nice idea, which I will pass along to the product development folks later this week.

;)

AWA