What if you have #1 in SERPS?

[Jon12345]

Would you still use adwords?

Regards,

Jon

[Robsp]

Yes you do. You will get even more customers and your presence is even wider. It works for us.

[sem4u]

Yes I do. After all you cannot be number one for thousands of keyphrases from the same site.

Also, some people click on the ads, some click in the regular results, some people click on a mixture...

[TallTroll]

Yes. The natural #1 reinforces the impact of the ad, which should strengthen your CTR, and improve conversions. You should therefore be able to edge your MaxCPC down, maintain your dual positions (or improve your avg AdWords position, if necessary), and hopefully reduce your CPA for new custom

[Tony_Perry]

YES, YES, and Yes!
We have hundreds of clients P1 for most of their search terms and still use sponsored ads etc. The ROI is VERY good!

[Jon12345]

I've just noticed that I am no longer on the right for some of my keywords but instead at the top. So, in some cases I have both my sites at the top: #1 serps and the adwords listing above.

Is this a new position? Haven't seen it before and it only applies to some of my keywords.

Jon

[Leosghost]

I've just noticed that I am no longer on the right for some of my keywords but instead at the top. So, in some cases I have both my sites at the top: #1 serps and the adwords listing above.
Is this a new position? Haven't seen it before and it only applies to some of my keywords.
>>>>>>>>><

Posted just the other day saying this was gonna be the next step ...........

Hate to be proved right tho ...!

Well "gg" ........come on down and explain this one ...

Next trick will be to go the ATW way and change the sizes so only the paid stuff shows in the frame without scrolling ....

That 'll be just before they include the "no scroll" in the code for the serps pages ........

Why don't they just own up what they've been upto ...

[Robsp]

Congrats Jon, you have reached the G-spot

This spot is for ads that have a good CTR and a high enough bid. It does wonders for volume and CTR but sometimes ROI suffers.

[eWhisper]

I've just noticed that I am no longer on the right for some of my keywords but instead at the top. So, in some cases I have both my sites at the top: #1 serps and the adwords listing above.

For some products/services, if you are the #1 SERP listing, we've found that by moving ads to the bottom of the page, we end up with more total exposure/ROI.

This is not always the case, it depends if the products are bought by less comparision shoppers and more impulse items - but it's something to consider over the long run as a lower placed ad will cost you a lot less money than a premium position ad.

[bmsd33]

I use the ads to communicate an additional message the SERPs page description might not. For example, the SERPs page may describe the product searched for, which consumers may want to buy directly, but our ad indicates we are looking for B2B customer contacts. Since we are often grouped with B2C sites, the 2 listings taken together tells a more complete story and hopefully will target B2B customers better.