My fear isn't that the client is searching once or twice, but that that the 3 or 4 executives each search 3 or 4 times a day. Trust me, they are obsessed with the specific terms we are using. The terms are more general then I would like, but the ads are very narrowly focused for a specific market. I am still waiting for permission to test a few more specific terms.
This will still affect your reported CTR & stats shown in the adwords control panel, but since AFAIK Google bases its decisions on where to rank your ad and whether it is performing well or not solely on the CTR from Google only, and not from AOL and the other partners then at least this method will not hurt you in those ways.
AOL will only show the ads that are syndicated, many advertisers don't show their ads on syndicated partners sites, so it's a good suggestion, but not the panacea.
Clients need to trust the fact that their ads are shown as frequently as their budget permits. If they have time to check, then the campaigns not working as well as it could be.
However, every time the client asks about the positioning, I can't find their ads. We even raised the max bids, just to see if the ads would move up in position...
If you sometimes see your ad, and sometimes not - it usually means the Daily Budget is lower than would be required for the ad to show all the time. In brief, it is worth keeping in mind that:
* Daily Budget directly influences how often your ad appears, and
* Max CPC directly influences in what position your ad will appear.
My fear isn't that the client is searching once or twice, but that that the 3 or 4 executives each search 3 or 4 times a day...
Followed by:
Clients need to trust the fact that their ads are shown as frequently as their budget permits.
Agreed. And it may be worth politely mentioning to the execs that many, many, 'ad verification' searches may reduce the value they receive from the advertising.
AWA
