Adwords offering dedicated client services representative

should we accept?

[sunroomguy]

Hi,

We spend significant amounts on Adwords and have just had the Google "We are pleased to offer you an enhanced level of customer support as special thanks for being one of our top AdWords advertisers" email and now have a dedicated client services representative.

Very nice of them to notice.

I find Adwords pretty straight forward and easy to use and our campaigns have worked well. Anybody got any ideas what we may gain by having a dedicated representive? Do volume advertisers ever get additional discounts. I seem to recall someone telling me once that overture gave extra discounts but I was never sure if it as true. Do Google do anything similar? Or is this just a good PR gesture by Google?

I feel I could be missing something here? So just checking with you experienced folks.

Thank you to all replys.

[nyet]

what is the threshold for a personal rep? We spend 2k-3k per month and as of yet no offer of a personal rep for us... : (

[skibum]

It's 10k/month for individual advertisers.

[Udayan]

Does Google specify 10k/month for a dedicated service?
I would feel its a combination of "since when u have been advertising","how much you are investing" and "how regular are you".
There are many advertisers who spend much more than 10k/month.I donot think GAW would be able to provide dedicated account managers for everyone.

[sunroomguy]

Most of our buying is in UK pounds - at current exchange rates that works out at about $10,800 dollers last month.

I assume the dedicated rep is in the UK or Ireland (Google invoices us from Ireland now)

[chrisk999]

sunroomguy,

I got the same email at exactly the same time :)

I was wondering the same thing as you - I don't think I need too much extra help, although moving to invoice billing might be good...

[Shak]

UK client services and account managers are a very nice bunch,

apart from solving problems etc, they are also your in-road to Google parties etc etc

;)

Shak

[sunroomguy]

I knew there had to be some other benefits! ;-)

Thanks

[cline]

I had one client's account that hit the required spend to have dedicated support. I asked if I could use dedicated support for all of my clients, since this is what I do for a living. They said yes.

[shorebreak]

Sounds like no one has a clear need for additional services from Google. For you folks spending $10K+/month, I'd be interested to hear what services you'd like to see Google offer that would make you want that higher level of personal touch / account management from them.

Thanks,

Shorebreak

[AdWordsAdvisor]

This thread was very instructive to me.

I've already pinged a few folks here to suggest that future emails of this nature be much more specific as to what is actually 'on offer'.

Thanks for the reality check!

BTW, I'll look forward to seeing what answers are posted to Shorebreak's excellent question.

AWA

[cline]

AWA, a dedicated support service I'd like to see is greater attention and action regarding spam reports.

In the case of an Adwords advertiser spending large amounts of money to get listings on a keyphrase, it is particularly unfair to have that advertiser's competitors get free rankings by using techniques Google explicitly disapproves of.

While I understand and appreciate Google's desire to combat spam algorithmically, in the case of terms where Google's advertisers are spending large amounts of money to get Adwords listings it would seem to warrant manual intervention to give them a level playing field. Obviously this would benefit Adwords advertisers, but I think it would benefit Google too:

1. It would cause sites using spam techniques on high-value terms to abandon getting traffic via paying for spamming services and to instead consider getting the traffic by paying for Adwords.

2. It would focus Google's manual anti-spam efforts on the highest value areas, where the manual effort would do the greatest economic harm to the spamming services, increasing the chances that they can be put out of business, and improving the relevancy of Google's editorial results in areas in which they are likely to be scrutinized by users.

3. It could add value to being a heavy Adwords customer, encouraging more usage of Adwords by existing customers.