AWA, would you please help explain this?
PS: the budget is ok.
Actually, I think it'd be better if you were to post your questions to the group at large, rather than just to me.
There is an amazing amount of experience and knowledge amongst the members of this forum, and they are just as likely to be able to answer your question as I am.
And probably faster too!
That said, let me take a look into this, and I'll post again soon.
:)
AWA
any advice and info would be really appreciated.
If it is, "keyword" behaviors like a broad match keyword. Your CPC for this KW is possibly low (broad match) so your "keyword" will not be shown when someone types in keyword or buy "keyword". However, your kw will show when the "keyword" was used since your CPC for "keyword" is acceptable (less competition). If I were you I will use [keyword] instead of "keyword" to test it. More confusion?
That's what I believe.
I have a question, if people use buy keyword, and one advertiser use [buy keyword],another use "keyword", suppose it isn't a single keyword, how does google account their ad position?
Thanks for reply.
[adwords.google.com...]
As a matter of routine, I'd be very wary of single-word keywords. There are exceptions of course, but I think I'm safe in saying that they most often will not work well for you, because they are simply too general.
It is usually better (at least at the start), to use really specific multiple word keywords that precisely describe your product or service.
For example if you sell wax for polishing bowling balls, don’t use keywords like the following. These are a recipe for account trouble:
bowl
bowling
Ball
polish
Polishing
wax
waxes
waxer
Instead use really specific keywords like the ones below. You are likely to get much better results. By this I mean a better CTR, and a much more pre-qualified customer who is ready to purchase.
bowling ball wax
bowling ball polish
Bowling ball cleaner.... and so on
...if people use buy keyword, and one advertiser use [buy keyword],another use "keyword", suppose it isn't a single keyword, how does google account their ad position?
Bottom line, the Max CPC and CTR of each keyword would determine it's position. The 'match type' doesn't cause one to take precedence over the others.
AWA
Still might be a good idea to try kewyords with both the manufacturers name and part number, such as:
toshiba DR202 (or whatever the actualy brand name is!)
and so forth...
AWA
* Searching on the word 'keyword' and "keyword" should return the same search results, and the same ads. In other words, putting quotes around a single word does not change it in a search query.
* Searching on 'keyword phrase' and "keyword phrase" should return different search results, but the same ads. This is because you affect the word order in multiple word phrases for search. But the ads are not affected.
* Essentially, using quote marks in Google search is unrelated to using quote marks in your keyword list.
Bottom line: searching using quotation marks in your search query affects the search results on the left, but does not affect the ads. This is by design.
Hope that makes sense. Sort of a simple concept that is difficult to explain clearly!
AWA
If you do see different ads for 'keyword' and "keyword", this will be due to factors such as daily budget, Max CPC, CTR, end dates, etc.
It's not unusual* to see different ads just by clicking the refresh button on the results page for a given search, especially in very competitive arenas.
* Does this make anyone else start humming the Tom Jones song? ;)
AWA
