I had an AdGroup that gathered 1.1% CTR in its first 10k impressions, pretty lousy, but I thought the ads should work - but didn't have time to change the ads, and well, time passed.
I was checking stats a couple weeks ago, and the adgroup was upto a 3.2% ctr - still low, but better, and I decided to investiate.
I was quite suprised that the ads were getting a 0.9% weekday average, but a 19.8% weekend average.
Immediately I checked conversion rates, and the weekend numbers far surpassed the weekday numbers in ROI.
This is a b2b product, that historically has a terrible weekend numbers and great weekday numbers. Seems the weekend webmasters and part time business owners are getting into more of the b2b marketplace for this product.
Now the adgroups has weekend based ads and weekday based ads targeted at two different b2b marketplaces.
All this from an ad that if I'd been on top of my own accounts, wouldn't have lasted a week. Sometimes looking at 'statistically significent' numbers, needs to include looking at an entire month day by day and week by week (and maybe G hour by hour? I'd love to see some of my night owl conversion rates) - and not just total impressions.
>>> Now the adgroups has weekend based ads and weekday based ads targeted at two different b2b marketplaces
Not sure if I got that right. What is a "weekday ad" and a "weekend ad"?
Not sure if I got that right. What is a "weekday ad" and a "weekend ad"?
Two adgroups with identical keywords. One is paused during the week, and the other paused during the weekend.
This allows different ads to run for the same KWs targeting the differences between weekday fulltime b2b sectors, and the weekend parttime businesses. Same products, different marketing angles.
