the trigger word is exact phrase match "mars travel information "
Any clues on what i could try...should try..must not try.
Thanks
Niko
something like:
mars tourist attractions
tourist attractions mars
tourism mars
mars tourism
travel info mars
mars travel info
etc etc.
Then you can see which phrases works best and juggle the campaign from there.
also if you have some specific info about mars you can set up different sets of key phrases in your account and send folks to those specific areas of your web site
with different URLs.
Skibum is also correct..check that the wording is appealing... and says just what people want to see.
[webmasterworld.com...]
And don't forget to read the library [webmasterworld.com]
Broad term matches usually are all to broad.
If you sell blue widgets then setup your keywords as:
[blue widgets]
[blue widgets for sale]
[where to find blue widgets]
[blue widget info]
[blue widget shopping]
[blue widget resources]
Often people will search for something that fits your broad match but has nothing to do with it.
Using exact matches and optimizing your pay also seems to rank your ad higher up then those just paying big bucks for whatever clicks they can get.
BUT here is a question!
what happens if you have set a budget, but bail? do you get charged the amount set or only the clicks?
what happens if you have set a budget, but bail? do you get charged the amount set or only the clicks?Pause or better yet delete the campaign. It should stop showing in an hour or so.
...it has been a fun experience I would like to bail...
What?! But the fun is just beginning! ;)
what happens if you have set a budget, but bail? do you get charged the amount set or only the clicks?
You'll only pay for the clicks that you've actually received, regardless of your daily budget.
One important note though: because you are billed after you've received the clicks, there will usually be a follow up bill after you have deleted your campaigns.
This billing covers the clicks you've received in the time period between your last billing and the time you stopped everything.
AWA
If the trial is for one month and the date set is x date..and it switches off - is a re-activation fee charged on it if I wanted to start it up again?
Nope - you only pay the activation fee once. So if you re-set your end date to be in the future, your ads will run again, and you do not pay anything to make it happen.
BTW, another way to do the same thing is to simply 'Pause' your ads, then 'Resume' them when you are ready to start again. No fee to do this either.
And I know you didn't ask this, but many newer advertisers do: you also do not pay an activation fee when you create new campaigns, new Ad Groups, new ads, or new keywords.
So whether you create one campaign with one Ad Group, runing on one keyword - or 25 campaigns with many hundreds of Ad Groups and thousands of keywords, the same $5.00 covers it.
AWA
Will I be an adwords customer in the future?, most likely. I found it to be extreme fun and enjoyed watching it and playing with it :)
If you really have something like travel information in your keyphrase, just these two words can increase the cost for your clicks.
Travel related keywords are very expensive IMO.
Use exact match [] for this expensive keyphrase and find more desccriptive phrases/keywords that you could get for less.
Good luck
