adwords or overture, which one?

Seeking the right traffic!

[twilightsone]

I tried to track a couple of main keywords that
can be helpful and decide the right PPC that suits our needs. I tried Word Tracker using the same keywords as in Overture. Here are some discrepancies learning that the same word from this two entities are far more opposite in there
total sum queries. So, which can be counted as valid is my question when say Overture shows that for instance "widgets" got 2,230 the past 30 days, and Word Tracker shows less half of that in 60 days. Or is there a better service really to get the least accessible close valid count.
The reason for this is of course both shows relevant queries other widgets that went about the same period of time as "big widgets, etc" and that can be truly a basis how I can get the right keywords as I go ahead with it either one. Meaning preferred keywords that may hold lots of traffic.

Lastly, who can supply a much sufficient healthy traffic flow for an ecommerce site for a PPC,
is it Adwords or Overture?

Thanks

[webdiversity]

The database at Overture is the whole of the previous month, whereas Wordtracker is a rolling 60 days, so seasonality can have an impact.

In terms of where is best to get the words, I'd suggest you use whatever tools you have available at your disposal, if you have organic traffic that can be a good source as these are actual people that found your site looking for something, and if lots of people are looking for the same thing....

As for which will work better for you, it depends what product you sell, how strong your ads are (whether you can convey a punchy ad in 70 as opposed to 180 characters), and numerous other factors. Why not try them both and then decide on your own data.

For that you will need tracking...... which is a whole new bag of spanners.

Good luck.

[cline]

is it Adwords or Overture?

If one works the other usually does too.

[twilightsone]

Thanks for the reply!

I am quite aware of the key phrases to characterise or convey what you sell and what impact it has to lure a visitor.
I agree it is of a big importance to get hit by a prospective customer by that, but I guess my question is depending on what product we are selling who gets most visits across the board, adwords or Overture. All because seemly, results are shown over Yahoo and adwords for instance are well obtained in AOL, Google and two bearing different results from different SE, one thing for sure I do not know which at stake holds greater demands in queries for any particular product over SE.
Some says, Overture since Yahoo gets a good count of search queries a day.

Others, claims Google popularity gets more visit.

thanks, we will consider trying both and see our options down the line.

[anallawalla]

I have noticed that different keywords work on the two engines.

I used WT and Ov to gauge anticipated traffic (numerous city name widgets) and it was swings and roundabouts.

Just treat those estimates as educated guesses and you will soon know what works for you.

[otnot]

I use both, and I definately get more traffic from Adwords but the cost offsets the lower return of Overture.

[eWhisper]

Sometimes one works much better than the other, depending on the keywords involved. Sometimes they both work well.

It's best to test the waters with both of them, track your ROI and conversions from each, and then go from there.

It can take a while to accurately track, modify, and get the best out of the two campaigns. Just because one initally doesn't do well, doesn't mean that if you modify ads/kws (or your site if you have poor conversions), that it can't be configured to be a successful campaign.