Dissaproved for 1480 vs 1,480 - , or no ,?

this one makes me laugh!

[David_M]

Just got a notice telling me my adword ad was disapproved because of spelling.
Was listed as 1480yen (japan)
suggestion 1,480yen

I've seen several other ads who have been running for weeks without a comma.

I happen to think it looks better without a comma. What do you think?

[eWhisper]

If you really need the space, you should be able to write them and get that one approved. Its been a few years since I took english classes, but I believe the rule is if its a 4 number diget, the comma is optional, but for 5 numbers its required.

[anallawalla]

1480yen

Speaking as a former tech editor, I'd say that it comes down to the corporate style guide. If I were the editor, I would only allow "1480 Yen" in text but would allow 1,480 if it were in a column of larger numbers e.g. 10,000. The space before Yen is not negotiable, (and Yen should be capitalised) but I'd advise using �1480 to gain space.

Ash

[David_M]

Actually the ad was originally 1480�~, which is the same format for another ad I had for another product for 980�~.

I'm gonna wait a day or two to see if the CTR is any different before contacting google about the comma.

[AdWordsAdvisor]

David_M, while our Editorial Reviewers are all working to the same guidelines, when human beings are involved there will always some 'judgment calls' made.

It sounds as if an poor judgment call was made in the case you've mentioned.

1480yen seemed like an acceptable variation to me, and I've checked with a manager for the Review team who has confirmed this.

So, please accept our apology.

This seems like a good time to repeat something I've said a time or two in this forum. If you feel that your ad has been disapproved in error, by all means contact us. Simply reply to the email you've received. And, ideally, you'd provide some details to explain why you feel an error has been made.

Your ad(s) will the be looked at again, and if we have made a mistake, we'll fix it. And apologize too.

AWA

[danieljean]

A good thing they'll re-consider that one, AWA. That seems very silly.

The first thing that came to mind for me was: what's the normal way Japanese format their (westernized) numbers? Or more usefully, which has the highest CTR?

[AdWordsAdvisor]

...what's the normal way Japanese format their (westernized) numbers? Or more usefully, which has the highest CTR?

Interesting questions. The first question, about how Japanese Yen is 'normally' formatted is certainly one I can consult on, and report back.

The second question though, about which format returns a better CTR is a bit too 'slippery' for me to answer. Really, CTR depends on many factors, and data regarding the effects of currency designation would be pretty thin on the ground, I suspect.

My gut level feeling, as always, is that if you meet your potential customer's expectations, you'll get a better CTR. So I guess I'd go with the 'norm'. I'll try to find out what that is.

I'll bet others on the Forum have some experience with this, no?

AWA

[AdWordsAdvisor]

The consensus here amongst native speakers is that the yen sign should be used: �

If this symbol is not on your keyboard, then do a search on your favorite search engine (hint) for 'yen sign', and you are sure to find one that you can cut and paste. Just as I did for this one: �

Then just cut and paste it into your ad.

Now, should it be 1480� or �1480?

My sources tell me that either is acceptable. However, if the product or service is more 'western' in nature, then I'd use the �1480. Otherwise, probably 1480�.

Fun little bit of research.

:) AWA

[David_M]

From a visual perspective 1480�~(yen) looks better than 1,480�~(yen).
However, when going to 10,480�~(yen) I think the comma is needed.
Also since Japanese uses double byte- takes up 2 spaces for each character, when using a single byte digit to save space the 1480�~(yen) looks better than (yen)��1480.

[SlyOldDog]

and Yen should be capitalised

Apparently it's not clear cut at all [itla.ch]

Amazing what you learn when you come across threads here. I had no idea it was so confusing.