This is a very worrying development in the cpc market as far as I am concerned and I sincerely hope that Google adwords has no intentions of walking down the same road. When one major player introduces a standard, the rest of the sector invariably follows suit...
Someone - please tell me that it isn't going to be so!
As a small time punter, in terms of ad spend, I find it very disconcerting that a bar should be raised in front of me where none existed before, regardless of where it is set. Should Google look to introduce a similar type of scenario then I'm afraid that very likely I would have to reconsider my options. An industry standarised model of an enforced minimum spend would surely be the end of the bottom segment of the market.
Undoubtedly to many a bar set so 'low' will be of no importance at all, however, down where I am I do my best to get the volume of clicks that I do. If the bar were to be set a little above my head I really feel that I would struggle to get over it and would probably find that the effort involved is just too great - too intensive and time consuming - relative to the benefits. I'm guessing that I am not alone in this.
The point ultimately is not where the bar is set, but the fact that there is a bar at all. Personally, the loss of my ads on Overture will make as much difference to me as it will to them.
Google, however, as the leading light in the cpc sector, really should look to the needs of all its advertisers and with this in mind I hope that someone can confirm that there are no plans to introduce minimum spend targets for us presently happy punters.
Syzygy
I've not heard even the faintest whisper of a plan to implement a minimum spend for AdWords accounts.
AWA
and
[webmasterworld.com...]
are 2 posts which "may" be relevant to this discussion.
Shak
