Impression Choking

What can cause 90% drop in impressions

[Glenn Livingston]

So sorry if this is a question already asked an answered ... but I'm seeing a 90% reduction in impressions for an important campaign which I had paused before Thanksgiving and re-activated today.

Clickthroughs are way up. (I re-wrote some of the ads in the interim).

Budget is high enough.

Account payment is up to date.

Is there really 90% less search volume (computer programming topic area) this week than there was on November 18th? Or am I doing something wrong?

(I think I recall once in the past that I had to completely delete and then re-establish a campaign to get full impressions again)

Any help is much appreciated.

[hobbnet]

You re-wrote the ad, which means your keywords were taken out of syndication. So, your ad is no longer showing in AOL, Netscape, Etc. which can account for a large amount of impressions. Give it a couple of days and your impression amounts should go up once your ad is reviewed and approved.

Also, check to see if any of your high trafficed keywords have been disabled due to low CTR.

[Glenn Livingston]

Makes perfect sense!

Yup - that's probably what happened.

My adgroups are so tightly themed though, and I'm such a direct response freak that I don't have any keyword performing at less than 4.0% in this particular campaign - so I don't think that could be the case. (You're still OK as long as you're above 0.5% right? Or 0.9% on a broad match?)

Anyway - thank you SO much for your quick response.