We were contacted yesterday morning with a proposal by google:
Would we like to appear on national TV in the UK on the BBC's money program? I guess we would be able to mention our website URL and it could be great free advertising!
Anyone have any experience of appearing on national TV with your website?
Did it help your business?
I understand that adwords are trying to promote themselves to the masses but maybe we could also cash in on a piggy back?
Any thoughts? Mike
Seriously - I think it depends on how you position your own business. We spend money every month on paying a P.R. Company (no... that stands for public relations) and have been doing so since we started, so when the BBC contact us I try to oblige. One appearance on TV or Radio does not do much, but every time you get yourself out there, you get taken a little more seriously - assuming you talk sense (and heaven knows I've talked some rubbish in my time).
Dixon.
Some brands became very famous through mostly PR - just think of Virgin, Easyjet & Lastminute.com.
TV or national media coverage for web sites is obviously beneficial, however to what degree depends on the sectors you are in. If you are consumer related then possibly fantastic. If you are business/niche then impact can be minimal - a short spike in the stats and that's about it.
What it does do is give your firm the opportunity to be presented in the media as acknowledged experts in your field - and in the concepts of web marketing - that is why you were chosen, right? (Even if it isn't the reason, it's the one you tell people.) Your competitors will be looking to emulate your strategies (if they don't already...)
This is something to build on. The media - and I'm speaking from the media side of the desk here - always want, and need, good authoritatitive sources for comment, opinion, articles and the like.
Be the ones that they need/turn to and you will find that in business generally, and within you market sectors, your credibility rating starts to soar.
Basically getting company/products/web site/your self on the TV, National/Local/Trade media is a chance for you to shine. Get as much out of it as you can.
Sorry, gone off at bit of a tangent, however, whilst the programme may be about ad words, the benefits and longer term consequences are not... Go for it!
Syzygy
This could provide your company with an opportunity to grow not just with a quick spike but long term
I am not affiliated with a PR company so can provide no advice on who to use but I am sure there are members of WW who could advise on how to proceed and the good companies available
steve
These stay around long after the interview is over, and can help out as well.
I'd also consider Steve40's advice, if you're uncertain about tv appearances, at least talk to a PR company beforehand.
Depending on your industry, I'd also talk to your company lawyer and boss about what not to discuss - as sometimes this is as imporntant as the actual conversations.
If you are business/niche then impact can be minimal - a short spike in the stats and that's about it.
I agree - you won't be needing extra bandwidth, I remember being a young guy in my twenties (long time ago) who was on the radio with a great new game that I had... It even had a phone in... AND they gave out my phone number... twice
When I got home, my girlfriend of the time said the phone hadn't rung. I was gutted.
But the business still survived for over a decade and survives now. It is a leader in it's field and I would still do that radio interview again.
Then again, maybe my girlfriend had gone to the hairdressers.
I wish you the best, michaelbs, should you decide to participate!
Funny true story about the power of TV. I still vividly remember the excitment in my neighborhood when a local kid was on one of those Music/Dance shows.
He actually appeared on-screen for about 4 seconds. A room full of friends went wild! I can still picture those 4 seconds, and I was about 9 years old at the time. :)
AWA
Assuming you do get calls/e-mails if they are from the wrong sort of people then it may do you more harm than good, putting the PR side of things to one side.
If the program is about PPC marketing, whose doing the Overture slot....?
