good CTR would be?

[adsforcash]

I'm sort of curious as to what is considered a good OR great CTR.

Also, what's an acceptable conversion rate before you drop the ad/campaign?

thx

[mcavic]

For me, 10-12% CTR is good. I have some keywords running at 2-4%, and some at 15-19%.

[hobbnet]

Anything that says "strong" next to it is good. ;)

[eWhisper]

what's an acceptable conversion rate before you drop the ad/campaign?

When you start losing money...

As some people have expensive products and live on a 0.01% conversion rate, and others need a 2-3% rate, this varies to your product.

[AdWordsAdvisor]

Something that may be useful to this conversation:

Average CTR on AdWords hovers around 2% or a little above.

Now, for my usual disclaimer: the above is my gut-level impression, and is not based on research. Simply based upon working with lots of advertisers every day for many months.

;)

AWA

[eWhisper]

AWA,

Average CTR on AdWords hovers around 2% or a little above

Is that for every ad, or for the search page as a whole?

Also, any idea on how many ads appear per search page?

[hobbnet]

Shouldn't have said that AWA...Made me bite... =)

So if the average CTR is 2% and im getting keywords with a 3% network CTR disabled, doesn't that seem illogical?

Sorry, had to do it.

[Eljaybe]

"So if the average CTR is 2% and im getting keywords with a 3% network CTR disabled, doesn't that seem illogical?"

I am having the same problem. Google says the average CTR you see in your account is an average of Google and it's affiliate sites (AOL, etc.). Google measures your keyword status by your keyword's performance on Google alone. Of course they don't show you what your CTR is for Google alone. That's why they added the Status feature. Even if your keyword hasn't had 1,000 impressions yet, Google still warns you so you know the keyword is "At Risk" and could be "Disabled" once you reach over 1,000 impressions.
The really stinker about this is that a couple of my keywords that are "At Risk" have only 45 and 600 impressions so far, and Google lowered my ad position for these keywords! So that means I will have an even lower chance to get clicks if Google won't let me move back up to positions 1 thru 3! Right now, I'm barely on page 1, so of course my clicks are going to decrease!
I just don't get it.

[cline]

Good CTR and conversion rates are whatever number is profitable. Any other basis of analysis isn't really meaningful. It's better to put the energy into understanding your own business situation than to try to make comparisons with other business situations.