I think that this'd be a good page to book-mark, and refer to from time to time.
It is also reachable from within your account by following this path:
Help > News and Updates
BTW, the 'Help' link is located at the top right of every page in your account, and takes you to a ton of useful information. Well worth 15 minutes of exploration, so that you'll know what is there for future reference.
AWA
By following help > news & updates, I never see a link to the article posted by Chndru.
Is there a way to list off articles in services.google.com where that article is listed - the home page is blank?
I was pointing to the News and Updates page itself as a valuable resource - but the other item Chndru posted is not there.
I am moderately embarrassed to say that I really don't know where the link to that article was found. Will look into it, in a bit.
Chndru?
AWA
I don't think I've ever made an ad with a '!' in it before. Always seems to be a hard pitch with those!
(I actually thought it was a piece of dust on my screen; it just didn't go away when I gave it a swipe.)
Funny about the dust, jimbeetle. :)
You mean the ad that G wouldn't approve of because it ends in: "!."?
Ahh, well actually this can be ok.
What Is Not OK: an exclamation point in the ad's title.
What Is OK: no more than one exclamation point in the ad's text.
Mantra: "Only one, not in title!"
So. I can just see hundreds of people going to add exclamation points to their ads! But remember, they gotta be reviewed and approved again, before they'll run on partner sites.
:) AWA
The word "Gift" is in the title and then repeated in the first line of the ad. Thought you couldn't repeat a word on consecutive lines?
Hmmm...wonder who did the proofreading on this marketing tips blurb.
Obviously just picking on Google for fun right now but it is interesting to see the mistakes. Looks like the quality control from regular search is leaking into adwords territory. LOL.
Todd
It ain't dust, that is a bad ad -- double punctuation -- "!" and "."
There have been a few posts here and there about rejections because of similar goofs.
Lead by example, G.
I completely missed that the first time around. Your point is well taken, jimbeetle.
I'll pass your 'catch' on to the writing team, along with your comments. And thanks for holding us to our own standards.
AWA
completely missed that the first time around
Yeah, it sure did look like a piece of dust at first. I wouldn't want to be approving the ads, eyes get very tired reading text on a computer screen.
Thanks again for your sharp eyes, jimbeetle. Nice catch.
...I wouldn't want to be approving the ads, eyes get very tired reading text on a computer screen.
And if you hadn't said the above, I would've suggested you apply to be part of the Editorial Review team!
toddski07, you mentioned:
The word "Gift" is in the title and then repeated in the first line of the ad. Thought you couldn't repeat a word on consecutive lines?
The problem you are most likely thinking of arises when a word is repeated as the last word in the headline, and the first word in the following line of text (hope that makes sense).
In that case, when the ad is converted into a single line of text, as it is for AOL, it looks really odd. This was detailed in another recent thread that I can't seem to find at the moment.
;) AWA
toddski07, you mentioned:
The word "Gift" is in the title and then repeated in the first line of the ad. Thought you couldn't repeat a word on consecutive lines?Actually, this one is ok.
The problem you are most likely thinking of arises when a word is repeated as the last word in the headline, and the first word in the following line of text (hope that makes sense).
In that case, when the ad is converted into a single line of text, as it is for AOL, it looks really odd. This was detailed in another recent thread that I can't seem to find at the moment.
;) AWA
Ok...I see what you are saying. That is good to know since I have been trying to not repeat a word somewhere in the title and then somewhere within the first ad line...even if it would make sense if the ad was viewed on one long line.(AOL)
When looking at Google's Editorial Guidelines this is not very clear. The "No Repetition" section does not clearly state what you are saying...ie. you can repeat a word but just not back to back on different lines.
The example given -
-------------------
Google AdWords Ads
Google Adwords Ads are:
Fast, easy, and effective!
adwords.google.com
-------------------
Inncorrect because: Unnecessary repetition of "Google AdWords Ads" in 1st and 2nd lines.
AWA - Don't get me wrong...I am not whining and complaining at all. I am merely explaining how a recently new advertiser like myself interpreted the examples given by Google. "No Repetition" in my mind means you can not repeat any words from one line on the next line. Based on your recent post it appears I took it a little too literal. Good to know for when I create future ads.
Thanks again.
Todd
In the example you gave:
Google AdWords Ads
Google Adwords Ads are:
Fast, easy, and effective!
adwords.google.com
The issue is sort of the same. If that ad is converted to one line of text, it reads rather poorly:
Google AdWords Ads Google Adwords Ads are: Fast, easy, and effective!
Also, repeating a phrase twice in just a few lines 'sounds' sort of odd.
Thus, a couple of tips:
* Read your ad aloud. Does it 'sound' good? I suspect that lot of people 'hear' the words as they read silently. I say this, because I certainly do.
* IMO, it is always good to examine your ad as a single line of text as well, just to see what it looks like, before calling it 'done'.
You'll want it to be polished as possible in both formats. After all, the only thing a user knows about your company is what they see in your ad. With that in mind, the more professional it appears, the better.
AWA
