AdWords click or standard listing click?

How many people click the AdWords link compared to normal results?

[beakertrail]

Any idea of the average percentage of google searchers click an adwords link instead of a normal listing?

I know this is going to be so specific to each industry / search phrase but some kind of indication would be great - that is, if it is know.

Beaker

[loanuniverse]

Search result = 99% of the time
Adword or Premium ad = 1% of the time.

Remember also that your results will be skewed due to the population where you are drawing the sample from. "People that are somehow involved in websites and even more specific a subset of that group that is involved with adwords".

Knowing what we know, we might be more or less inclined to have someone spend money for our click unless we are already in shopping mode. I also prefer to research purchases from independent sites before moving to a site that is actually selling an item or service and has a vested interest in the transaction.

[eWhisper]

Search result = 99% of the time
Adword or Premium ad = 1% of the time.

This seems way too low.

I remember (although can't find the thread right now - but I'm pretty sure of this number) of either GG or AWA saying ads averaged 2% CTR across the board. You'd have to know how many ads on average are on a search page to get the CTR rate of total AdWord CTRs though.

However, since many people claim to get 10% across the board CTRs, and they have competitors who are also getting clicks, it seems this number has to be higher.

Of course, if I'm looking for info, I ignore the AdWords ads, and only if I'm looking to buy do I click on them. We also know that it varies widely between industries and retail ads seem to get a higher CTR than info ones - which makes sense.

[sem4u]

Search result = 99% of the time
Adword or Premium ad = 1% of the time.

This must be wrong at the CTR of AdWords would be more than 1%.

You will also get SEOs/SEMs conducting searches to see where their ads/regular results show up. This inflates the search figures and lowers the CTR for regular results and AdWords.

[Michael Anthony]

loanuniverse - is that a guess or do you have some facts to back it up? Seemd a bit low to me, particularly since Florida made it almost impossible to buy stuff via the SERPS.

(Added) by the time I posted this two other people had questioned your facts too!

[loanuniverse]

I missunderstood the question, I thought he was asking for individual ctrs, and I submitted my own. {which is the actual one}.

If I had to guess, I would say anywhere between 5% and 20% with 10% being a reasonable number. Now that I think about it, this is a huge amount of money for Google using a 10% CTR means that the 250 million SERPs give them 25 million clicks.