Keyword in Title

Create a new ad

[ptietze]

An alternative to using dynamic keyword insertion is to create another ad in same ad group that includes the keyword in the title. This approach gives you total control over what the ad title looks like. Of course if you have a lot of keywords for the ad, it will be a lot of work to create all the ads.

[hudson]

well, it might be nice to test out a bunch of keywords in one group using dynamic titles, then isolate out the high CTR into their own groups and go with the static title

[RedWolf]

The problem with that approach ptietze is that the multiple ads would not show for the appropriate keywords. They would be aternated between the differnt searches based on the optimization formula is selected, or equally. Both ways could result in missmatched titles. Say you had an Adgroup for Widgets that included: "Widgets", "Red Widgets", and "Blue Widgets". A search on Blue widgets would only turn up the ad with the Blue Widgets title a third of the time, baring optimization skewing. That is why Dynamic titles are good. the only other option would be to have two adgroups, which in the long run is proably better.