I have a broad keyword for (no quotes) "Ihavetosay dancingismylife." If someone is searching for "ihavetosay dancingismylife andineedshoes" that is fine. But if someone is searching for "ihavetosay dancingismylife butmybackiskillingme" then I don't want that to invoke my ad. The problem is, I can't use more specific keywords by including quotes because there can be many variations of the search phrase. Someone may type in "ihavetosay withoutadoubt dancingismylife" which would be an acceptable match.
This would help me define my negative keywords better. I got a list of possibles from the keyword tool, but some hits came across today (my first day with adwords) that didn't show up in the suggestion tool that I don't want to trigger the ad.
BTW, dancing is not my life and those aren't my keywords if you couldn't tell :-)
Thanks,
jeff
Is there any way I can find out what searches brought my adword ad onto the screen?
No.
That surfers input keyword keyword keyword, in the numbers reported by various tools is somewhat of a fallacy.
Powerpost for awhile and you'll see that the numbers for searches in which your phrase was a part of "larger phrase" usually outnumber the [direct match].
What this means is that everyone is different, everyone thinks differently, most people search in their own unique way.
A study of your search logs will show that people can come up with the most amazingly unique search phrases.
This has broader implications for organic seo, and Search Engine word-stemming.
To my knowledge, G will provide the numbers but not the exact phrases. You can always guess the parts of phrases with a little help from the G keyword tool etc. but as far as I know, you'll never know all the different ways people call up your ad.
