I'd like to know how best to go about 'red widgets in smalltown'. The thing is though that in each US state there are 100 towns plus, and in some several hundred that I need to target.
It would seem very labour intensive to write thousands of KW combos like:
I have the cities organized by state, so would geo targetting help me here?
Would really like to know just which direction I should be pointing in for this project...?
Many thanks..
Nick
If you are trying to catch all the people who are inputting 'widget location' then geotargeting can contribute to your campaign, but you ad won't show up for everyone doing that search combination.
We've found that a lot of people search for: widget state, and not necessarily city, state, widget.
We break our AdGroups per state location into 1 for state, and then 1 for each major city. Then we use ads similiar to the following:
<location> Widgets
some description line related to your widgets
Convenient locations throughout <location>
www.widget.com/<location>
We then use some geo targeting (and be careful if you use both national and geo targeting campaigns, as you can drive up your own price) to catch people who are searching for widgets, but not inputting state locations.
We've found that people who live in small towns, don't usually add their town to a search name, and if they add both the town and the state, then it will trigger our keywords that are state + widget.
Hope this gives you a starting point. Targeting specific locations is definately more time intensive than national advertising.
SO, do you have an adgroup for each major town in the state, and an adgroup for each state? - Is that right?
One ad per adgroup?
Many thanks...
Nick
(Hint: The word 'convenient' works well for urban states, but terrible for rural ones, and 'locations throughout the state' work great for rural states, and terrible for urban ones - well, at least for the states I target). Being a psyche major, I find this fascinating...but that's another story.
So after I make a campaign for each state, I then make an AdGroup for each major city/area in the state (some states you'll find searches for: widget in northern ca), and then one for the entire state. Each adgroup I keep 2-5 ads in so I can see what works and so forth.
I then make another campaign for the geotargeting, but as I don't have enough campaigns in my account (max of 25), I'm limited to making the geo target campagin for the entire state and not for each major city and then each state as I'd really like.
Although, a warning, this post [webmasterworld.com], doing national and regional (if you do any national) can actually hurt your campaign. We've removed several geo targeted campaigns because we're our own biggest competitor for the top spots.
Good luck.
