If Adwords is based on relevance, why the ebay and nextag ads for
just about any search term even if they don't sell it?
HughMungus
8:02 pm on Dec 2, 2003 (gmt 0)
You type some words in google. Adwords ads come up that say, "Find ___________ on ebay" or BizRate or Nextag when you KNOW they don't sell whatever that is on those websites. How is this "relevant" to my search?
Chndru
8:05 pm on Dec 2, 2003 (gmt 0)
When you bid on hundreds of thousands of keywords, these kind of inconsistencies do happen, i guess.
skibum
8:21 pm on Dec 2, 2003 (gmt 0)
It does seem a little ridiculous at times, but It also seems that most of the time Ebay will have some item that is somehow related to most anything a person can enter into a search engine. :)
dkoller
12:07 am on Dec 3, 2003 (gmt 0)
Another question along these lines -- Many of those ads seem dynamic but as "fill-in the blank" as you mentioned. I know how to use {Keyword:backup}, but is there a way to append standard words to your keyword such as "Find [kw]" or "Buy [kw]"?
chrisk999
2:07 am on Dec 3, 2003 (gmt 0)
Easy - just type "Find {Keyword:default product}" into the title line.
Chris
Chicago
2:15 am on Dec 3, 2003 (gmt 0)
adwords rank is a function of bid price and ctr.
welcome to the power of broad match and brand.
adwords has changed as much in the last two months as the G serps have. the former is driven by money, the later is driven by authority.
