CTRs for the day or overall?

CTRs reset every day

[limitup]

So we know that your AdWords position is based on CTR for that term and the bid amount. I was under the impression it would use your overall CTR for that term, but after watching things for a few days it seems like your positions "reset" each day when your daily stats/CTR reset to 0. Is this how it works? If so it doesn't make much sense, but that's what seems to be happening with my keywords at least. I'll build up a nice 4-6% CTR for the day, then a new day begins and my CTR goes back to 0 for that day, which immediately seems to lower all my positions tremendously. I thought the whole idea was to get good CTRs and over time you can lower your bid amounts and still retain good positions due to your overall CTR. But if they get reset every day that's not possible...

[limitup]

Also can anyone definitely say one way or another whether low CTR keywords in a group drag down the position of higher CTR keywords, or is each keyword independent of the rest?

[limitup]

I guess what I meant in my last question is ... is it the individual keyword CTR that is used with CPC to determine position, or is the overall CTR for the AD for a particular ad group that is used along with each individual keywords CPC to determine position? I've searched and searched and found posts with a lot of people guessing, but I'm hoping one of the "pros" will chime in with a factual answer. Thanks.

[eWhisper]

Your CTR is never reset. It's based on the last 1000 impressions served on Google's main site. This number you can't see as the CTR you'll see is for G and it's partner sites.

[limitup]

Is the CTR on a per keyword basis or per Ad Group basis or something else altogether? Thanks!

[AdWordsAdvisor]

limitup - In terms of ad position, it is the CTR of the keyword that was searched (to show the ad) that matters.

In terms of it appearing that your CTR is being re-set every day, please be aware that there is a date-range tool attached to your statistics. You'll see the statistics for whatever date range is selected.

For example, you can set it to 'all time' to see the entire history, or to 'today' to see stats from a split second after midnight (California time BTW) in the current day. There are several pre-sets, or you can set it for any range of days.

NOTE: this is a 'sticky' setting that is remembered from one session to the next - so it is a good idea to get in the habit of always taking a glance at your date range before looking at your stats, IMO.

AWA

[Advertiser 123]

Limitup,

I can see you havent got a real reply to your question.

Read some posts from Adwords "advisor"

Here Adwords advisor says:

[webmasterworld.com...]

Essentially Max CPC x CTR = your rank number, which changes from second to second. The same is true of each of your competitors.

[webmasterworld.com...]

Here he says:

What you pay is based on your Max CPC and your CTR as compared to your competitors Max CPC, and their CTR in the moment your keyword is searched on, and your ad appears.

here he says:

Ok, I haven't explained this clearly, and I think I've confused the issue. Let me try again.

It is in fact the CTR for the keyword searched, in the moment in which it is searched. But, by definition, the CTR for a keyword in a given moment includes its entire past history.

So in this sense, it amounts to the same thing as the all-time CTR.

And then here he says:

[webmasterworld.com...]

* positioning is variable, and literally changes from one moment to the next. So calculating it gives one information that is outdated long before you've even finished the calculation.

Adwords Advisor you are not the only one confused and honestly I read what you post and I think you are a part of a larger problem trying to cover up.

Read the following article if you are still confused

[theregister.co.uk...]

It's so dynamic that's why when most of us review the data adwords reports it get's so dynamically confusing. Makes you wonder who really benefits(?)

[roitracker]

He is a she.