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AdSense ads that blend with site

Due to invisible border and matching link/text color/formatting

         

richmondsteve

6:05 pm on Nov 25, 2003 (gmt 0)

10+ Year Member



As advertisers what do you think of the blending technique used by the site mentioned in this AdSense case study [google.com] (the publisher's URL is on that page). For those short on time I'm talking about ad blocks with ad background color matching site background color, ad background color matching ad border color (so borderless ad blocks) and ad text/links looking similar/identical to site text/links by using same/similar colors, font types and font sizes.

As an AdSense publisher I think it's sneaky and doesn't benefit the advertisers or the publishers. I've shared my thought in this thread [webmasterworld.com] on the Google AdSense forum, but I think advertisers' perspective here or in that forum would be beneficial.

I just don't see how leads that are the result of tricks, ignorance and confusion (I consider this technique relying on a mix of user ignorance and confusion and exploiting short user attention spans) really "qualified leads" in that I suspect they convert poorly. And even though Google apparently allows this now (they've addressed other loopholes over the life of AdSense though) if it becomes common place I suspect that user and advertiser perception of AdSense will take a hit (and I already know where some advertisers stand). Paranoia, accurate insight or something to brush off?

eWhisper

8:51 pm on Nov 25, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We are a comercial company. We pay for leads. We want people to know they are clicking on an ad which is taking them to a site that wants them to spend money.

If we start to get a lot of garbage traffic where the converion rate isn't there, then we will stop paying that source.

Sanenet

6:41 pm on Nov 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I agree. If I'm paying for an Ad, I want it clear that this IS an ad, and that you will be going to this site with the intention of purchasing this product.

The last thing we want are page displaying Adwords that appear to be "internal" or "suggested" links. Sure, I agree that Adwords should sit nicely on your site, but not to the extent of fooling people into clicking when they will leave at once.

It's certainly something I am looking at - are people coming through Adwords staying and looking, or do they leave at once?