Starting a large PPC campaign

Money Words? Stopwords? Poweruser skills?

[stuntdubl]

I am getting ready to start a fairly decent size PPC campaign for a client. (Not only Adwords but Overture as well.)

I know somewhere around WW there is a thread that discusses "money" words and "stop" words. I searched for over an hour with no success (I admit to being easily sidetracked here though).

I am very excited about this campaign. I am not "new" to PPC, but this will be my first opportunity to develop some "Poweruser" skills. Any help and suggestions would be appreciated.

[jkwilson78]

I'm not sure about the "money" words but could "stop" words mean negative keywords?

Here are some great posts that should help you with power user skills.

Embrace Power Posting:
[webmasterworld.com...]
and
[webmasterworld.com...]

Use Dynamic Keyword Insertion:
[webmasterworld.com...]

Use Negative Keywords:
[webmasterworld.com...]

Beware the New Broad Match:
[webmasterworld.com...]

Also use Google's keyword suggestion tool to find niche phrases that people might not be bidding on and find negative matches to use with broad matching. I think the tool lists suggestions in order of the number of searches but this is more my theory than something I can confirm.

[adwords.google.com...]

Convince your client to let you go after smaller keyword phrases in addition to the ones they want. There is gold in the small "worthless" phrases.

Hope that helps.

It'd be great if others contributed their favorite posts or tips!

How bout it? :-)

[stuntdubl]

I'm not sure about the "money" words

Maybe they are referred to as "buy" words. I am certain I saw a list worth it's weight in gold around here before. I am very disappointed that I didn't bookmark it, and hoping someone will dig it from the archives. I spent another hour today trying

The words included on the list would be things like
"buy" widgets
widgets "for sale"
"purchase" widgets
etc. etc.

Somewhat generic words that can be assosciated with any phrase that someone would use when actually looking to purchase something online. (Those real nice high conversion phrases;)

[your_store]

I think this is the thread you are looking for:

[webmasterworld.com...]

I flagged it before I had even read the entire thread.

[beren]

Before launching a big Google AdWords campaign, read this thread:

[webmasterworld.com...]

(you must be logged into Webmasterworld to read it.)

Also, do a Google search for "AdSense" and look at the ads that come up.

There are a lot of people out there who see AdSense as a get-rich-quick scheme. If you're advertising on high-value keywords, be prepared for substantial fraud: small sites with little content where most of the clicks come from users on the same IP address. AdSense is poison; I'd warn anyone away from it. At the very least, monitor your ROI from search sites and content sites separately.

[your_store]

AdSense is poison; I'd warn anyone away from it.

While poison might be a little extreme ;) I also limit my use of content syndication. However, Shak's recent experiment has got me thinking:

[webmasterworld.com...]

I'll probably hold off on it until I can get some better tracking software in place. His results are promising though.

[stuntdubl]

That was exactly the one I was looking for...Thank you very much. I'm definitely *NOT* going to lose it this time;)

Time to start brushin' up on my "poweruse" PPC management for my new job. Any other suggested threads?