broad matching- BE CAREFUL

change from broadmatch to pharse match

[ffctas]

I just changed my whole campaign from broad match to phrase match. I think, now, that was a huge mistake.
It seems as if the google system looks this type of changing as a brand new word. Therefore whatever benefit you gained for a high CTR on a given word(s) is lost.

For example, if you had brown widgets as a broadmatch with a high cllck through and therefore a high ranking, and change to "brown widgets" you lose all of your click through history and any benefit you may have had because of it.

tom

[Robino]

How do you know this?

[ffctas]

My keywords have dropped in rank significantly. i.e have been 1,2 or three and are now 15 or 16.

[Robino]

I switched last week and have seen no changes in CTR, Avg. Position or Impressions.

[ffctas]

I just change back from the phrase matching to the broad match and it seems as if keywords are back where they were.
tom