Using Adwords To Get Keywords?

[GuitarZan]

Hi, I am trying to market my <snip> site through Adwords. So far I have around 200 relevant keywords to my topic, but was thinking of using adwords to find out what my customers are actually typing. Is there any way to do this? Thanks.

P.S. How effective is this stuff?

Thanks

[edited by: Shak at 4:43 pm (utc) on Oct. 5, 2003]
[edit reason] no specifics please! [/edit]

[storevalley]

Adwords' sandbox and Overture's keyword suggestion tool are both pretty useful for researching keywords typed in by users. As is Wordtracker.

How effective? It varies.

[Yidaki]

Specifics are neither needed nor allowed [webmasterworld.com].

Google's updated keyword suggestion tool [adwords.google.com] gives you a lot of information about popular related searches to any given keyword/phrase. (No impression numbers though.) I'd set up campaigns either for all your 200 keywords or for selective groups of words from the suggestion tool.

>P.S. How effective is this stuff?

Anything between useless and gold mine. :)

[Robsp]

I suggest to use tools for support but reccommend that you come up with a list based on your business. There are always obvious keywords but the less obvious ones (not generated by G or anyone else) can have much better yields / less competition

[storevalley]

not generated by G or anyone else

The keywords we are talking about are not generated by G ... they are phrases that people actually type in!

Making up a list of keywords that you think people might use to find you and not backing this up with sensible keyword research using tools of the type mentioned in this thread is not a good plan.

I'm sure this wasn't what Robsp was advocating ;)

[onlineleben]

Using adwords, you can find phrases to better target your ads.
Just use widgets as keyword (no brackets, no " ) and your ad shows for all phrases that include your keyword ( widgets ).
You get entries in your logfile or tracking program like
red widgets
widgets for xmas
flying widgets
etc.

Using this information is simple to generate new keyword phrases and more targeted ads and also to lessen your advertising cost.

Hope this helps

[GuitarZan]

Thanks all, and Leben.

That is exactly what I was thinking of. But the customers actually have to click on my ad, so that I can see exactly what the search phrase was for, right?

Thanks,

C.K.

[storevalley]

But the customers actually have to click on my ad, so that I can see exactly what the search phrase was for, right?

If you are referring to onlineleben's tip ... yes.

When using broad matching options for PPC, you can pick up some very useful information on the kind of visitors you have this way.