the above thread in Commercial Exchange forum prompted me to make this post.
personally I see a great future in todays SEO, becoming tomorrows SEM and tasks such as Adwords/Overture/Espotting listings optimisation becoming more in demand that SEO services.
the reason why?
companies who are adopting these methods see them a s revenue spent V revenue gained model, and accept that to get results you WILL have to pay.
So tell me, whats the story, do you see this as a business model for SEOs, where they ONLY do the optimisation, not the actual account management?
Shak
SEO is becoming more SEM simply because the points of access into search traffic have expanded. I feel I am just seeing a demand spike from my clients as they react to competitors and seek there own understanding of how the PPC model could or could not work for their business in the short to medium term.
My clients are simply looking at adding it to their portfolio of ways they connect with the customer online.
I personally get no feedback that they want to throw the baby out with the bath water and ditch the SEO aspect.
Obviously my viewpoint comes form the type of clients I communicate with and there may be companies in certain markets who would see the SEO process as cumbersome, costly and not appropraite for their product offerings.
I don't know about you Shak but I personally wouldn't like to only do the ppc seo work devoid of the account management side as I think this would provide the potential for many communication issues with the clients.
One ad per keyword x 28,000 keywords........
Also interesting that the IAB in the UK are trying to put in place standards for search marketing. Their concerns are the protection of brands and a plethora of other things.
Who voted them into the position of trying to act on behalf of the industry? Is it the same in the US and elsewhere?
We do PPC and seo.....aslong as with ppc we can track it and make money or create awareness we will use it and do ppc with anyone and everyone. It will grow more and more in my view.
Dougs
PPC on the other hand tends to eliminate listings that are either irrelevent, either through human editing or by low CTR calculations. Listings are further eliminated if the ads connect to sites that don't generate sufficient commercial interest to justify continuing to pay for them. Overtime basic economic realities will result in the survival of the fittest, ie the most relevent listings.
As far as a business model for third party providers though SEO is likely to remain more in demand because it is difficult to do well. I see limited reason for either entrepeneurs who understand thier own business well or for large companies to outsource their PPC efforts.
