Forum Moderators: martinibuster
The only thing that has changed for me is that I emailed Google once again today, providing lots more examples.
However, Google suggested that I should filter out the destination URL. Good advice... BUT the problem is that if I filtered out this ads (or destination URL), that particular ads might be targeted on my other pages. If I eliminated this ads, the ads relevancy on my other pages will drop.
See what I mean?
In fact, there are just SO many irrelevant ads... I saw at least 20... it's not wise to filter out them all for the reason above.
In fact, I did filter about 10 URLs late last night, and the result is that lower-paying ads appeared, just as mistargeted as the ones I filtered, so the bottom line result is worse now than it was before I filtered them.
Google has the ad inventory because ads that should be appearing on page A are appearing on page B, but not on page A. Visitors to page B are not interested in the ads they are seeing, so they aren't being clicked, but if those same ads were appearing on page A, they'd receive clicks from those page visitors who may be interested in the product/service being advertised on page B, which they won't see.
Was thinking about rotating the colour of the ads as G does on their searches, must be why they do it apart from jazzing up the page a bit? ;)
Frankly CTR changes within a 10% band, which is not much. But EPC varies from 88% to 104% of the base which is a much wider range.
I believe that grouping a few days is the best way to look at it, you will go nuts with the daily swings. In addition, when the clicks are only a few cents you need to group them at let the spreadsheet account for all the decimals.
I havent had an adsense ad click noted to my account FOR TEN DAYS! Impressions are still there, but the clicks seem to have stopped.
".... ads are targeted to the theme of my site, but totally mistargeted to the page where they are showing up."
I am seeing the opposite where ads seem to be triggered by isolated words on the page and not the page topic/theme. I have pages relating to Australia travel and vacations and the page content leaves no room for doubt about that.
However, the word "adventure" on the page seems to be what is attracting ads relating to adventure tours/travel/vacations/resorts/outfitters in Asia, Africa, India, Egypt, Latin America and other exotic locations. Same story with the word "biking" which attracts ads for biking tours in far off exotic locations.
The Australian context throughout the pages seems to have no influence on the ads delivered. As things stand at present, the ads serve no purpose for the advertiser, publisher or viewer.
I had read lots of earlier posts praising the accuracy of the ad matching and I have been somewhat disappointed by my own results.
[webmasterworld.com...]
Will this get my adsense campaing unplugged?
Using 460x68 on one site and skyscrapper on the other.
It really helps to do a standard deviation and variance test on your data. This way you can detect results that are noise, and results that are significant.
It appears that I have quite a pool of advertisers and have no problems with PSA's, however every once in a while I get an advertiser that promotes a product that either:
a) have a product that nobody would be interested in
b) have bad ad copy (sparks no interest to click)
I am going to start pruning these advertisers, as a high Cost per click is irrelevent, if nobody is going to click on the ad.
Will this get my adsense campaing unplugged?
Thx for the heads-up, good to know that if ur ctp is bad for a period of time, ur campaign will still be allowed to run.
