Forum Moderators: martinibuster
AdWords costs so much money.
My work to create new optimized pages costs so much money.
In many first talks with new clients in internet promotion, we discussed AdWords statistics, AdWords expenses and how I would be cheaper than AdWords.
I never heared one word about Yahoo/Overture.
So AdSense can target better, because there are simple much more different ads to match against a web page.
So I can not imagine, how YPN should perform better on my sites with so many different themes.
When I've done that, I've found that it makes good sense to switch if your page meets certain criteria. After lots of testing, I've found that it makes the biggest positive impact to try YPN on those pages that perform poorly with AS ads on them. By "poorly" I mean low CTR and low EPC. On every page that fits that profile on all of my sites, switching to YPN increased that page's income. I leave the other pages with AS alone... no sense messing with what ain't broke.