eCPM $213.52?

?

[lightning2004]

my adsense for search says this
5 queries
2 clicks
ctr 40%
eCPM $213.52

whats eCPM $213.52 mean?

[hunderdown]

Read the documentation at the AdSense site next time first, but briefly, it's what you would earn for 1,000 impressions if there had been 1,000 impressions. It's a way to compare channels or web sites. Web advertising is often done on a straight CPM basis--you pay so much per thousand impressions. This allows you to compare click-based earnings.

e=earnings
C=Cost
P=Per
M=thousand

[Zygoot]

eCPM = earnings per thousand impressions

[lightning2004]

so whats your saying is if by end of the day i get 1000 minimum i will make $213.52?or does this amount change up and down througout the day?

[jetteroheller]

You had 2 clicks and 5 impressions.

Imagine, the next 45 impression, 0 clicks,
eCPM goes down to $21,35

There are also statistic formulas, based on impressions, to calculate how significant a statistic is.

5 impressions have no statistic significance.

But 5000 impressions even with 1/10 of this eCPM would be great.

[andrea99]

does this amount change up and down througout the day?

Not only does it change throughout the day it will vary from click to click if you were able to break it down that way. If you set up channels for reporting you will sometimes find very wide variances even between ad units on the same page.

Overall it can be a valuable measure to compare performance over time and between and among different ad units, pages, groups of pages etc.

If you enter these figures into a spreadsheet over time you can discern patterns. While at times the patterns can be baffling you can use them to gauge the relative effectiveness of ad units, pages, ad placement, etc.

[lightning2004]

thankyou all for the replies..