Forum Moderators: martinibuster
Go through your website and look for a single ad that dominates an entire ad unit. That may indicate a site targeted ad.
But it could also be one of those "expanded ads" that Google has been serving up on the CPC side, right?
I sometimes get a few extra cents here and there with no corresponding increase in clicks. Maybe that's CPM earnings. Of course, it can also be due to asynchronous updates. I guess we will never know until G puts a 'CPM campaign earnings' column in our stats.