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Niche Markets

         

cordless kettle

7:24 pm on Oct 4, 2005 (gmt 0)

10+ Year Member



HI, I have read quite a few posts regarding relatively unoccupied niches. For example, I might read a post where someone thinks they have identified a niche market. For obvious reasons the topic is never disclosed, however I am curious as to what constitutes a niche, i.e. how few search results need to be returned by Google on a particular keyword.

I am asking for two reasons; firstly, I am just curious, and secondly, I am wondering if my website is in a niche market or over populated area of the web. I suspect it is over populated (well, I use this excuse to justify by terrible rankings and pathetic trickle of traffic from Google!).

So, please if anyone could give any figures for their main keyword search results (without specifying the keyword obviously).

Swebbie

7:58 pm on Oct 4, 2005 (gmt 0)

10+ Year Member



Hi Cordless,

I have 11 niche sites (10 completed and one in the works now). They range from as few as 200,000 competing pages in Google for the main keyword to over 25,000,000. It's easier to dominate a niche in the rankings with less competition, but you may see a correspondingly lighter flow of traffic. Overall, I make the most income (AdSense and regular sales) from one of the most competitive niches, but some of the least competitive also make good money. If I was starting out, I think I'd focus more on smaller niches and make more sites, but as we argue in this forum often, that's really a personal preference decision. If I was someone who liked to spend all my time on one big site, I'd definitely choose a more competitive niche and go for it with lots of content and steady link gathering. Hope that helps!

europeforvisitors

8:06 pm on Oct 4, 2005 (gmt 0)



A "niche" is in the of the beholder. To use a hypothetical example, "France" might be a niche to the owner of a European travel site, but "Europe" might be a niche to the owner of a general travel site. Similarly, "mutual funds" might be a niche to THE WALL STREET JOURNAL, but "S&P index funds" might be a niche to the editor of a mutual-funds site.

In my opinion, it's probably a mistake to go looking for unoccupied niches, because a niche that's unoccupied or that has very little competition probably doesn't have much earning potential. Probably the best approach is to find a topic with reasonable commercial potential that you're interested in and know a lot about. (Not long ago, a sales executive for an industry-specific ad network told me that "there's very little good content on the Web"--which is another way of saying that opportunities exist for publishers who can fill the vacuum with good content on the right topics.)

dibbern2

9:21 pm on Oct 4, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I use a formula that I debeloped to help me find niches. I measure several search factors (Overture, Google) and two non-search factors and arrive at a rating value.

My target niches fall between 1.5 and 4.0 on my scale. Below 1.5: its so small its easy to dominate, but won't pay for the time invested. Above 4.0: great potential, but too competitive for the time I'm willing to invest to rank in top 8 or so.

The resulting niches are worth between $2-$4 a day.

So far, I've tested my little formula with 12 sites (I'm pretty new at this). 10 are performing pretty much as I expected. The list of possible niche candidates is almost endless.

I never scrape content, but I do use outside reference materials: books and publications, lists.

Others may find fault with this approach, but you asked to hear how some of us are pursuing niches. This works for me.

stella_kl

10:26 pm on Oct 4, 2005 (gmt 0)



"but I do use outside reference materials: books and publications"

Are you acknowledging this publications that you are taking content from?

Atomic

10:33 pm on Oct 4, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



(Not long ago, a sales executive for an industry-specific ad network told me that "there's very little good content on the Web"--which is another way of saying that opportunities exist for publishers who can fill the vacuum with good content on the right topics.)

That's one of the ways that I look at where to create websites. There are a few where I noticed lots of competition but all of the websites were of poor design and little content. There may be millions of websites out there but a significant number of them are terrible. Some of these "bad sites" even rank well in the SERPS. I see great opportunities when I do a search and sites like these are near the top of the SERPS. I used to think niche sites were the way to go until I did research and realized that you can take a lot of older, established websites head on because they threw up some 10 page wonder five years ago and figured they didn't need to do anything after that.

dibbern2

10:37 pm on Oct 4, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



No. I use a lot of tabular data and statistics. How am I going to pull that from my head? I need a resource.

I also use government publications when I write about a regulation, federal service, or law that is of interest to my audience. I have no idea how I could address these issues without reading the official text.

Besides that, I've also used: The Bible, an atlas, and my local newspaper. And other resources.

It's getting a little scary around here lately.

dibbern2

10:41 pm on Oct 4, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Sorry, I misunderstood Stella's question.

I try to follow the rule for acknowledgement as I think newspapers do. That is, if you use a direct quote, you always acknowledge. On the other hand, if you summarize, you might acknowledge only if it makes sense to the reader. It often does, for it adds credibility to what you're saying, in my opinion.

incrediBILL

12:53 am on Oct 5, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



My niche keyword returns 181,000,000 results in Google and 351,000,000 in Yahoo and I'm in the top ten ;)

Just pick a topic and go for it!

cordless kettle

6:47 am on Oct 5, 2005 (gmt 0)

10+ Year Member



HI all. Just woke up (writing from Europe) and pleasantly surprised to read some interesting posts in reply to my question. I am not really coming at this from the point of view of someone who intends to put up a ton of sites, but rather I was just curious how relatively crowded my area is. Whether it is possible to improve my rankings without any great knowledge of search engine optimisation.
For my site the results are:
1,720,000 results in Google
1.690.000 in Yahoo
I am usually placed somewhere in the first 2 pages in Yahoo (but almost no traffic).
Usually about 30 pages deep in Google.

DavidDeprice

7:58 am on Oct 5, 2005 (gmt 0)

10+ Year Member



Believe it or not, but there is a defenition for what niche is, at least as far as marketing is concerned.
I don't remember the definition, but actually it's common sense.
1. Niche has publications. Larger niches have magazines and trade publications. For instance, there are magazines for people who collect minituare cars, grow cacti or mushrooms, fly kites - etc. Online and/or offline publications is a must - otherwise this indicates that niche is either small or not profitable and thus can not sustain a publication.
2. Niche is a cultural phenomenon of interest. The best way to see that is the use of language. Almost all niches have own lingo. Online marketers - conversion rates, roi, CPM, capture pages, landing pages ... self-help - inner child, concious living, personal growth, a-ha moment, ego, super ego, subconcious self, transactional analysis ... new age/alternative healing - chakras, astral body ...
3. Irrational passion. People who collected beany babies paid hundreds of dollars for toys that were worth 10 bucks or less. Direct (Mail Order) marketers pay hundreds of dollars of online courses and shell out thousands of dollars to see Jay Abraham, Gary Halbert, Ted Nicholas...
4. Brands, Leaders, Cult-like followers.
Marketers are crazy about Seth Godin or David Ogilvy, these are considered gurus. Same figures can be found in motivational speaking niche (Brian Tracy), get-rich niche (Robert Kiyosaki), real estate (no money down gurus like Robert G. Alan), Nascar, chess, women's soccer, hemp-growers, etc

that's all I remember from that definition. Frank Kern actually has an mp3 interview were he explains how he searches for markets. One of the markets he successfully exploited was "parrots". Another one "Japanese gardens".