Is AS counting fraction of a penny?

Aggregate and channel data shows the same amount of clicks

[jquick]

My identity is rather safe so spewing out a few numbers will not hurt me (I hope). The data in my channel report showed:

115 : $28.35

Yet when I switched back to aggregate data, it showed the same amount of clicks but the earning is 1 cent more:

115 : $28.36

I am sorry if this has already been documented elsewhere on WW. Has anyone seen this phenomenon before?

jquick

[ptiemann]

I have noticed something similar. I use about a dozen of channels so sometimes for a given day, I may have only one click in one of the less popular channels.

And sometimes I can see that Google paid 0.00 for that one click.

My assumption is that the advertiser paid 1 or 2 cents for the ad and I earned less than 1 cent, possibly less than HALF a cent on that one.

[incrediBILL]

It's probably CPM ads paid in fractions, not the CPC ads.

How else would you pay someone 1/1000 of a $4 CPM bid?

[david_uk]

I've never actually seen a CPM ad on my site, but I have seen stats that can only be accounted for if there are fractions inolved somewhere along the line.

[jahfingers]

I see clicks rounded to hundreths.

ie. 10impressions 1click $0.16earnings $15.94ecpm

So Google is actually paying out $0.1594 for that click, when I thought I was getting the full 16centavos. When you are owned by a million people, you have to count every fraction of a penny to make all share holders happy.

[jomaxx]

At the low end of the scale (5 cent clicks and even less), once you factor in smart pricing and Google's share of the revenue, it would be pretty much impossible to have the earnings from every click come out to a round number of pennies.