Wrong targeted ads, but only 2 in 300x250

How can it happen, that a wrong targeted ad becomes optimized

[jetteroheller]

I would have expected some ads about
UPS - uninteruptable power supplies
or customs consulting

But AdSense had the strange idea to put ads about
loosing weight
on the page.

And this even optimized, 2 in a 300x250 block.

[jimbeetle]

It really only Adsense that had the idea to put those ads on the page. Remember, the whole Adwords/Adsense program starts with the advertiser.

Apparently somewhere along the line there is an advertiser marketing a weight loss program who's ads are triggered by some keyword combinations on your page. The Adsense algo determines that these are the best paying ads and they plop them in.

Best bet is to use the competitive ad filter to block these.

[jetteroheller]

Feature request for AdSense preview tool:

They should show, by what words are the ads caused.

Under each ad should be an information about the keywords causing the add to appear.

In this case, I could use

<!-- google_ad_section_start(weight=ignore) -->
words creating the wrong ad
<!-- google_ad_section_end -->

to avoid this ads.

I would never use the URL filter for this, because maybe an other page of me is just right for this ad.

[ann]

Apparently advertisers are doing it deliberately. I just blocked 3 more and one was a redirect from Target to a cheap looking jewelry site.

I don't sell or even mention jewelry. Another one was also to a sleezy looking (affiliate) page that should have been refused by Google as they were selling a long list of watches and the only change was in the name of the watch maker..."Great bargain (watch name) starting at 99.00" in a page as long as your arm, repeated over and over, and over----and the third was to another jewelry place!

They were using ads that used the right keywords and written to attract people looking for the kind of content I have on my site but they were woefully misleading. No wonder my clicks went down some, people got tired of being misled, read tricked, into clicking on them.

Google...Check those ads before accepting them, please.

Ann

[ken_b]

Apparently advertisers are doing it deliberately. I just blocked 3 more and one was a redirect from Target to a cheap looking jewelry site.

....

They were using ads that used the right keywords and written to attract people looking for the kind of content I have on my site but they were woefully misleading. No wonder my clicks went down some, people got tired of being misled, read tricked, into clicking on them.

Google...Check those ads before accepting them, please.

I'm seeing some of this on my site too. It's very annoying!

It's like Adwords/Adsense could does not care about the targeting as long as the advertizer is willing to pay enough for the ad.

[ann]

apparently they are not paying a bunch for them, at leaset I am not seeing it.

Ann