Boring, boring skyscraper unit

120X600 unit - just a few lines of test.

[Wonderstuff]

Hello Everyone

I've got a 120X600 wide skyscraper ad unit on my site. Recently I've noticed that a single advertiser tends to be dominating this space on many of my pages.

The problem is that their ad is just a few lines of text and mainly white space. I looked at their URL (not clicking on it of course), and it goes to a sign up page for a newsletter.

I just wish that the advertiser had tried harder. It upsets the look of my site, and I don't think that it is helping the advertiser to get traffic.

Any similar experiences?

[hunderdown]

That may not be by choice of the advertiser. Google recently started expanding single ads to fill part or all of a multi-ad unit when their system concluded that this would be more lucrative for you and for Google.

[Wonderstuff]

Ah thanks hunderdown. That makes complete sense. Note that I did not state a reduction in income! So it seems that it does work (albeit a little plain).

[Frequent]

And don't forget that you can block that ads url if necessary.

Personally I wouldn't mess with it if it is producing good CTR but if it really looks that bad...

Freq---