Adsense & the non US site

Creating some income from the junk traffic

[IanTurner]

Prior to adsense one of our major worries was that only about 20% of visitors were actually any good to us. The rest (coming from the US) usually took one look at our site and moved on - Adsense has seemingly changed all that and our US visitors seem more likely to click on a relevant ad on our site than to click the back button or to send us an enquiry we just pass on to someome who can deal with it.

From my point of view this is a good thing as it appears that a lot of our UK/European visitors click the ads and come back an place orders. (We've had a number who've said this is the case.)

We've also seen a significant decline in the number of second rate enquiries both from the far east and the US where all we used to do was refer the client on to one of our suppliers.

At the moment I can only say thank you to Google for putting together the Adsense program, it appears that it is definitely making things happen for us - more relevant enquiries (from a geo taretting perspective), less irrelevant enquiries and an income stream for creating this situation. When it comes down to it we have a situation where adding Adsense to a site has created less work and more pay - could a webmaster ask for more.

[edited by: IanTurner at 12:38 am (utc) on Oct. 29, 2003]

[rcjordan]

Now don't go getting all mushy on us, Ian. (Though I did thank Cutts for the new boat at pubcon5.)

[IanTurner]

Nothing mushy about it at all (more hard nosed businessman than I usually am in fact).

The cut down in junk enquiries has been over 50% - effectively saving us about half an hour a day.

[onfire]

Ian the same for me too.

I sell the complete widget but i get a lot of traffic (40%) and request emails for the parts for making the widget.

Now Adsense has taken care of all that, and now we make money from this surplus traffic and we sit back and let our Web make some money without having to reply to endless email requests for the parts, which i have no intention of selling anyway. So its thumbs up from me and I look forward to the cheques arriving.