Forum Moderators: martinibuster
Are there any AdSense optimizers around? If yes, I would love to read your comments about what have you made to optimize your site(s) or your clients' site(s) for AdSense.
I'm sure there are strict black-hat techniques with stupendous success rates, but I was always a long-haul kinda guy, and keeping things clean and good for the visitor worked for adSense too. In fact the more I clean htings up to help adSense along, the more I think my pages become better and more usefull for the visitors too. It's win-win I believe.
SN
[edited by: Jenstar at 5:46 pm (utc) on Oct. 26, 2003]
[edit reason] Please use Commercial Exchange [webmasterworld.com] [/edit]
Site 1
There's some ads running on a certain part of the site that's different from the rest of the site topically. Yet you can see that the AdSense relates not to that page but to what's on the rest of the site overall. And that page is what you could call "optimized" to be page specific - including keywords sprinkled throughout, H1 - H2, Page Title and all.
Site 2
The "site" is about a certain subject area and all the AdSense all over relates to the site theme. There's one page on the site that's a different topic and the AdSense is spot on for what's on that particular page.
>site specific
How close are the ads placed to the global site navigation?
GOOD TITLE OR HEADLINE:
"Wire-Haired Fox Terriers"
BAD TITLE OR HEADLINE:
"A wired and feisty family dog"
If you want to be cute or clever, do it in the subhead, not the page title or headline. (This is the opposite of what you'd do if you were writing a nonfiction book, where you'd typically use a clever title and a descriptive subhead--as in "NO NUDES IS GOOD NUDES: A History of Censorship in Twentieth Century America.")
This is the opposite of what you'd do if you were writing a nonfiction book, where you'd typically use a clever title and a descriptive subhead--as in "NO NUDES IS GOOD NUDES: A History of Censorship in Twentieth Century America."
You have no idea how painful this is when you have a review site with page titles auto-generated from the book titles... Sometimes the book subtitle would make a more useful page title than the title and author, but sometimes the subtitle is useless e.g. "Censorship in Twentieth Century America: A History". There's no problem if title, subtitle, and author will all fit into the TITLE, of course, but often that just doesn't work.
If we're talking about <Hn> and page titles being the determining factor, some other page on Site 2 has the site's "main" topics in the page title and H1 tag - plus the global navigation links and main site words and phrases used in the first first paragraph of that page.
But there's a bulleted list of links to other pages in that one section and guess what? The AdSense is running not for what the page or site is technically "optimized" for and about but what would probably be the most commercially viable sub-topics that appear only in that bulleted list, which is links to sub-pages of that section, only on that one page. Not what the site or the page itself is about, but the sub-topics that appear only in links in that list.
In a couple of places I'm seeing specifics running that seem to indicate an uncanny ability to pick out and target the particular words that have the highest potential value in terms of running ads.
It could be only my over-active imagination and I only have relatively few pages out there and haven't spent much time looking over very many altogether, but it's interesting to ponder in terms of what NFFC has brought to our attention in terms of IDF - Inverse Document Frequency, as a side note to what it looks like just eyeballing first appearances.
Food for thought. :)
