Forum Moderators: martinibuster
Multiple sites could be a real problem, perhaps Google latches onto the number of ads on a specific site and applies it to all. But if it does it still does so inconsistently.
It also seems like when these stats are misreported 2x and 3x too high, earnings drop. So I usually work with one Adlinks and one Ad unit to reliably get correct stats.
I'd rather have more Ad units, allowing images and perhaps CPM ads, but until the Adsense team resolves this simple issue, no extra Ad units! Of course I'm stuck experimenting to find out if they've fixed this problem.
Caveat: remember, many ISP's are now caching your web page content, your server may not actually see a page view, that Google does see!
There are steps you can take to address this to some extent. Regardless of this caveat, my simple experiments indicate there are still major problems with Google's Adsense stats when using multiple Ad Units and, or, an Ad Links unit.