Forum Moderators: martinibuster
Like for keywords terms worth in the range of $3 - $18 I am making a CPC of $0.3.
A few things which have happened recently:
*Got optimization suggestions from Google - no improvement as of yet.
*My website is pretty decent and it got crowded with CPM ads pretty quickly but my earnings dropped.
*Asked for CPM to be turned off - ECPM became 1/3rd of what it was.
Could be just a rough patch but it shouldn't happen - cause overture is still showing the same [or higher] bids on my keywords.
Not asking for advice - just a general rant - need to vent out somewhere!
I know that in the adwords campaigns that I manage, the bid price for clicks on the content network will generally be about 10%-20% of the cost on search. In some cases we moved the content ads almost entirely to CPM.
I think this trend has most marked in areas where there has been a rash of poor "made for adsense" sites coming on stream. Would your topic area be one of these? Has there been significant growth in the number of sites in your area, diluting ad inventory?
Is the topic seasonal? Did you have a similar drop last year?
No, the topic is not seasonal and no there aren't really too many scrappers [but scrappers do include every topic on the planet] - it's related to education but I guess it does become seasonal when the universities sessions are about to start - and they drop the bids until the next session.
The thing is that when the CPM ads were added it suddenly dropped the overall income - don't now why but somehow the CPC were earning me more but Google was still display the CPM. Can't really tell - I guess I'll wait for a week and see how things go without CPM.
Thanks for your inputs.
Regards,
R
Anyway, $0.3 is 30 cents per click, which is actually pretty great, especially for an educational niche. But the way you wrote it, maybe you meant 3 cents a click (so-so) or even 3/10 of a cent (pretty bad).
