Weak Adsense Earnings

But Yahoo is to Blame

[moneyraker]

For the past 7 sevens days my Adsense earnings are just about 60% of what they used to be. All the while I thought that G did another experiment, but I noticed that it was actually my page impressions that dipped. I checked the Google SERPS and my site is still ok there. But when I checked it on Yahoo, my well-positioned pages ssemed to have been demoted significantly.

Did Yahoo change their algo recently? Why did my high-ranking pages disappear from their SERPS? Please advice. I've shed enough tears over the lower earnings. :) :(

[incrediBILL]

When I read this I thought ... HMMM, let's check Yahoo, and sure enough my main keyword suddenly dropped to 170 from #7. Luckily Yahoo doesn't generate much income and it's not having any impact I can notice but that's the first time it's ever moved from the top 20 in years.

Something is afoot at Yahoo.

[ownerrim]

Yahoo is very screwy lately:

[webmasterworld.com...]

My own opinion is that they are increasingly becoming non-relevant and irrelevant as well.

Similar to bill, I dropped from 3 to 25 on one keyword on yahoo...and didn't lose a bit of traffic whatsoever. I don't think they have much of a future.

[david_uk]

I'm still in the same position on yahoo. Though little of my search engine traffic comes from yahoo anyway - Google is still the biggest referrer by far.

[YesMom]

Wow... what a good deduction.

I just checked my Yahoo referrals, too. They were always almost exactly 1/4 the amount of my Google referrals. This has been SO consistent since January. Now they are only about 1/6 as much as Google.

I see a big change, too!

[jenkers]

similar story here although it doesn't show too much overall as MSN seems to have got stronger for me. Incidentally number of referrals and speed of indexing for a new site I launched recently has been fantastic on MSN - beating everyone out.