how to get Adsense EPC times .7 to equal

Adwords average cpc? Impossible

[shortbus1662]

my site was built around a theme. That them's top 20 most expensive adWords terms are EXACTLY what my site is about. I didn't build the site for adsense, it came way afterward, and it was/is AWESOME.

However, based on the average cost per click I would pay on adwords for those keywords, times .7 (based on speculation by adsense users netwide), which would be my take on adsense if those words were used to charge advertisers on my site, I'm making about 10% instead of 70.

number of clicks times average adWords cpc should equal roughly my earnings per click, right? I mean, based on speculation of what adsense pays its publishers.

This is not a bash of adsense or a whining post, or me crying about google making money off of me. I want to make that clear.

But even if I multiplied the average cpc times .5 it's still way more than I'm making.

Am I doing something wrong? Is it conversions?

The ads are targeted 100% to my site. The titles of most ads showing in adsense are exactly what my site users are there to talk about.

let's say my site is widgywidgets.com, the ads that show up are widgy widget jobs, or widgey widget, or whatever, they fit! Those ads are for high paying keywords, the highest in my niche.

so why am I not making more money?

Is it because in one adsense account I have other sites that AREN'T in that SAME niche?

I have a few sites in there that are ALL 100% related, and then one that is totally on another spectrum from those. Could that be it? It only gets .001% of the total ad views...

Any help is appreciated...

[ken_b]

Most likely what you are seeing is because many advertizers, especially those with high priced ads, opt out of the content sites network.

Or they may run a second ad campaign with the same terms, but much lower bids.

[shortbus1662]

good points, but I have to believe that they don't opt out.

If you look at overture (yahoo, whatever)you can see the urls of the bidders. These are the same companies who's ads show on my site in Adsense, which only leads me to believe that since the max cpc is roughly the same on both sites for a reason, and that that ad COSTS per click, also are "similar".

If they are even remotely similar, and my figures still held, which they would I guess, then it's still fuzzy.

[shortbus1662]

also, by bidding on adwords you can tell what amount gets you in what position for what keyword, so you should be able to go by that as well. Even though you don't know which advertisers are which, it shouldn't matter.

Anyway, again, this isn't a complaint, just an outcry for information on how to improve on my earnings per click...

[mike schmitz]

While a lot of people would disagree with me, I have found that the CPC decreased when you CTR and site traffic increases. Not sure why this would be, but I have seen this effect on multiple sites again and again. I am talking about sites going from thousands of uniques to tens of thousands of uniques. Don't put to much stock in people that make Adsense generalizations when their traffic is anything less than 1,000 uniques per day. It's really hard to make good decisions with that little traffic. Again, many would disagree, but there is a reason I quality for UPS club in a couple days.