Forum Moderators: martinibuster
I don't know exactly what Google did on Aug 4, but I'm not seeing any difference in the ad layouts on my site whatsoever.
However, earnings are up about 30% and it started exactly on August 4th. There is nothing obvious that could account for the increase except higher ad prices as all the stats are average except eCPM and earnings increasing. We're only talking a few cents per ad spread over thousands of clicks, nothing earth shattering, but cumulatively significant.
Maybe it's a coincidence, maybe not, but it's been a rocket ride all week.
Since August 4th I'd say my CPM has gone up by almost 50% average daily.
Anyways, lets see how it goes.
Today, stats are looking stuck. I've seen no updates in a few hours so I don't know what to expect when all the results finally come in.
I am also reflecting a higher eCMP + Earnings since the 4th.
Was it the 4th when they introduced the ideal ad units on the fly?
-Dan.
Post back on this if it holds true for the duration of the month. I tend to get better ads served towards the beginning of the month, then once their budgets are up - the crappy ads come rolling in full force.
For my sites, I'm not seeing significant differences in eCPM, CTR, or CPC since Aug. 4. I have several sites in varied industries with total daily clicks in 5-digits.
Are you guys sure this isn't just due to "new ad inventory" at the beginning of the month.
Could be, but I've never seen a sudden jump like this that wasn't associated with something like more traffic from the SEs. The money has been particularly high this week, every day is setting new record highs.
Don't know what the difference is, but I'll take it while it lasts!
But... I JUST saw the LARGE PRINT single ad in one of my 728 ad blocks.
Now... finally... I think they've got it! The ad doesn't get lost now. And for those who are wondering, it isn't the CPM ad. It is completely different... it doesn't fill the ad space like the CPM ads. This one is the single ad but left justified with large print for title, otherwise similar to a normal layout.
This thread might explain why you've noticed a surge in revenue since August 4th:
Glad to hear the new targeting is working well!
-ASA
Yesterday those optimizations actually hit my site for the 1st time that I've seen and my CTR fell faster than frozen dung from a leaky airliner. Lowest CTR I've seen in 5 months.
I don't see them on my site today and the CTR is back to normal.
Any way to opt out of this nonsense before it "optimizes" my leaderboards again?
Average eCPM for the month to date is about 2.5% below July's (which isn't bad, since many of my readers are on vacation this month).
I think the changes that ASA referenced are probably good for AdSense and publishers. (Varying the size and number of ads in the "Ads by Google" block seems like a nice tactic for preventing ad blindness.)
I think the changes that ASA referenced are probably good for AdSense and publishers.
That's an opinion I don't share.
As long as my leaderboards seemed to remain as-is (pre Aug 4) I was getting 8%-10% CTR and the minute the new leaderboards showed up yesterday it dropped to 6%. Those new leaderboards don't seem to be showing today and my CTR is back to normal.
Coincidence?
I don't think so.
today and yesterday have been the worst days of the month for me as well, but the ctr is still up over last month by a small amount... if this slightly increased ctr trend continues over the next few weeks, whatever is happening gets my vote :-)
although it'll be rather meaningless, of course, if the ecpm isn't there to back it up! like bill, i'm seeing better page ecpm this month, versus last month.
