Forum Moderators: martinibuster
All this advertising stuff is really quite new to me so can anyone explain exactly what is the significance of eCPM or alternatively point me to a thread where this has been discussed in the past?
Anyway, our eCPM started out low this month too, like advertisers were fixing their budgets. Yesterday things were back to normal.
Bottom line: Adsense is like being on a roller coaster ride.
Freq---
Traffic is down slightly also, maybe 10%. I am putting this down to the vacation season in Europe. Strange thing is, normally on bad traffic days my earnings stay the same.
It's useful because you can use it to compare what you are earning from AdSense to what you earn from, for example, banner ads or affiliate links.
People have said on this board that an eCPM of over $10 is pretty good. (I was very happy when I got above that level....)
If your eCPM goes down, the first thing to do is see if it's click-through rate or cost per click that has gone down, or both, and then move from there to figure out what to do.
It's all relative. On many of my sites I'd be depressed if eCPM fell below $50. But I have some sites where I don't hope to ever reach $5.00. Generalisations about eCPM don't help as eCPM is not an indicator that can be compared across sites/sectors/audiences.
You have 1,452 posts, and all this advertising is new to you?
Well actually I started using Adsense last year and it was my first venture into carrying adverts. Am I missing something? Is there a direct relationship between the number of posts you make on WW and advertising skills?
Actually my eCPM last month was approximately $150 and this month it is down to $50. I enjoy an unusually high eCPM presumably because most of my earnings come from a single, high earning, niche site.
Re Adsense, for a few months I just took what I could get as a supplement to my earnings but a couple of months ago I made my first serious attempt at Adsense optimisation and it worked. I now realise its potential and like many others I get concerned when I see drastic changes in either direction. I was just wondering if something had gone wrong that I had missed.
Bottom line: Adsense is like being on a roller coaster ride.
No kidding, Tuesday was my highest day ever with Adsense, felt pretty good about myself, the day after I had high expectations, only to find it to be one of my lowest if not the lowest day ever.
Nothing is ever guaranteed.
Actually my eCPM last month was approximately $150 and this month it is down to $50. I enjoy an unusually high eCPM presumably because most of my earnings come from a single, high earning, niche site.
The cause of this drop may be due to some changes in one or two best advertisers in your niche. These changes include the opting-out of the content site, reduction of max. CPC bid, temporarily pausing the campaign, etc. Thus, your eCPC may be improved if the change is just temporarily.
I think August is probably a slow time for advertising in general, at least for sectors that don't involve back-to-school buying. (PC Magazine publishes only one issue in August instead of the usual two, presumably because it can't fill up its pages with the usual quota of ads.)
Ya, I've got a few more posts than that and there's still plenty of stuff that's new to me, too.
July was great, a record month and this one is turning out to be even better - it may be the subject matter or the particular market. Could the drop have anything to do with seasonal fluctuations?
By the way, last month I broke the $10,000 barrier with Adsense ;-)
K
>>You have 1,452 posts, and all this advertising is new to you?
>>Am I missing something? Is there a direct relationship between the number of posts you make on WW and advertising skills?Ya, I've got a few more posts than that and there's still plenty of stuff that's new to me, too.
Sorry that was presumptuous of me. It just seems that with this many posts you spend alot of time also reading the forums. But I guess you could be posting in the other forums.
Anyway, our earnings are faltering across the board. We attribute the slump at the end of July to "advertiser running out of budget" and we are attributing the lowness during August to "advertisers having a hard time adjusting their budgets to the new Adwords system."
(...) started on Thursday 28 July. Does anyone have any suggestions as to what could be causing this?
Thursday 28 July was the day that many sites were banned at once from the SERPs (DMOZ clones, link directories etc). Maybe Google divides sites in three categories:
This site would be an ideal place for vendors to display their ads and some of them have approached me directly to inquire about this, so I don't think smart pricing would affect it adversely.
I noticed today I am seeing a lot of these types of ads and I actually just finished writing support. An example would be if a travel site had page content that was all about "cruises" the one ad block would show a single ad for "ship building". It is not for lack of ad inventory and maybe the "ship building" advertiser is paying more, but what's the chance of someone reading about a cruise then clicking on a ship building advertisement? Besides, it looks a lot like spam to me, totally ridiculous in my opinion.
It's a good thing then that posts in Foo aren't counted
Looks like it's back to the drawing board :(
