New Ad Format? Large Font - very BIG, covering whole rectangle

or is it just designed this way?

[Sobriquet]

I use a rectangle with 4 text ads on one of my sites. It is open to both images and text but i hardly get an image advert.

Today I am seeing an advert which looks like a text ad, which is realy BIG . The font size looks 14 or 1 maybe.

It took the whole box and just one ad is displayed.

I am confused that is it an image designed that way to look like a large text advert? or it is actually a large font text ad?

What i wonder most is that if it is NOT a text advert, then how coem it matches the color scheme i selected for my adblock? ( Orange / Blue )

On refreshing the page, i got the same advert again, but in smaller normal font, with a few other adverts. On further refreshes, once in a while i am seeing the BIG advert

Anyone seen it? anything like that?
Could it be CPM?

[europeforvisitors]

[webmasterworld.com...]

[Rodney]

It could be the new feature that EFV posted a link to or it could be a CPM advertiser.

Some CPM ads are text ads that fill up the whole block.

[Bddmed]

Well EFV, I guess this one is different.

The text ad filling up the entire ad can be an CPC or CPM
add. Adword advertisers have the option to do so.

Once performance for a single text ad in the box outperforms all the others combined.

So this is something the advertiser wants.

The thread EFV is referring to is about google's decision
to blow up fonts.

[Sobriquet]

What is it abotu google to blow up font size? I wasnt aware of this? does it feature anywhere on whats new or something?

also, how does one recognize a CPM ad?

[Bddmed]

You can't recognize CPM ads. You just see earnings go up with little amounts of money without getting any clicks.

As for the blown up fonts. When I log on to my adsense account it is mentioned right in the top middle of the page (just below navigation). Let's say it's dark orange on the heat map ;)

[Sobriquet]

Thanks Bdmdd

i got it. it says

we'll drop the lowest-performing ad or ads and expand the remaining ones to fill the entire unit

i actually did not relate that expand wud mean large fonts.

[alika]

I've seen it with my leaderboards -- instead of 4 ads, only 3 or 2 ads show. Font size is the same, not big, but the spacing is a bit wider.

But the very big large fonts covering the whole rectangle is one of the ways CPM ads are showing. Even before the new Adsense feature of changing the number of ads showing was introduced, the big large fonts have been used for the CPM ads

[vincevincevince]

I've seen these - massively blown up fonts. Even in vertial skyscrapers, they have blown up the Fonts and put just one adword in the box.

[Sobriquet]

do these blown up fonts ads pay more?

are they cpm?

[sunnydiv]

yes these are the site targeted ads , paying per impression.

[Mr_Fern]

I'd imagine it's a CPM ad.

From Adsense Help:

CPM text ads will expand to take up the entire ad unit.

I have seen such expanded ads on a site before. As for the reduced number of ads per adblock some are talking about, I've seen cases on my site where there was only 1 or 2 ads on a 160 by 600 skyscraper, but those remained the same size, just there were less ads.