Ads by time of day?

Coincidence or real connection

[Mr_Fern]

About two weeks ago I started making an increased amount of income from Adsense. The increase seems to come from the morning time. The morning makes close to half of the money for the day, as opposed to 70-80% of it coming from the afternoon and the evening as it was since I've been running AdSense (5 months). The CPM at the end of the day is around 3,4 times less than the CPM I see when I check in the morning.

I know they say Adsense can be geographically targeted, but is there any time-related functioning? I'm definitely not complaining, just curious.

[ken_b]

Advertizers sometimes limit the hours their ads run.

[jcmiras]

Same case for me. I also notice an increase in cost per click since 2 weeks ago.

[indianads]

I too experience the same. In the first 6 hours of the Google day (From 7:00 GMT to 13:00 GMT) I make 50% of my daily average.

I believe that, this is due to advertiser’s daily budgets. At the end of the day many advertisers may cross their daily budget limits, this causes less ad inventory during late hours of the day, which results in less CPM.

One can maximize the earnings if they can get more traffic in the early hours of a Google day.

[david_uk]

My site traffic peaks at certain times of the day - mainly when corporate USA is at it's desk. I see different adverts displayed at different times of day. The big advertisers are always present during peak hours, and off peak there are several smaller companies ads that I regularly see.

So yes, it's not a coincidence. Advertisers will want to advertise when the peak number of visitors are likelyto be online.

[europeforvisitors]

I know they say Adsense can be geographically targeted, but is there any time-related functioning? I'm definitely not complaining, just curious.

Wouldn't geotargeting result in de facto "time targeting," just because different audiences are in different time zones?

For example, if you've got a site about how to identify different species of kangaroo, most of your clicks will come during the hours when Australians are awake--and that will be even more true if the best-performing ads on your site are kangaroo-related products that no one outside Australia would have reason to buy.

[Mr_Fern]

Wouldn't geotargeting result in de facto "time targeting," just because different audiences are in different time zones?

For example, if you've got a site about how to identify different species of kangaroo, most of your clicks will come during the hours when Australians are awake--and that will be even more true if the best-performing ads on your site are kangaroo-related products that no one outside Australia would have reason to buy.

I see your point, but the site is a general community site, with user profiles and a forum board, with most users (mostly US, some international) actually logged in outside of the this recent peak revenue hours interval.