Need some expert help with adsense

getting more kliks but lower income

[myowndistrict]

Hi,

I have a site who i got Adsense on. The site get's alot of cliks, and the cliks are only rising..but the daily income are going down!.

I really dont know why, and how.

some of you could maby help out, and if you want's to se site and were the ads are put, i can give you a link in a PB

Hope to here from you

Best regards

Kasper

[myowndistrict]

Sorry did mean PM (privat message)

[mm1220]

'Smart-pricing' is taking effect. A quick search around this forum will turn up many threads explaining it.

[myowndistrict]

Well, my english are not that strong. so if i could get it pointed out here, in a compact version so i can understand what that "smart pricing" is?!

regards

kasper

[sailorjwd]

One thing I have found is that generally the less number of ads you show on a page the higher the EPC.

And, to make up for the often lower number of clicks you need to optimize the look and placement of the ads if you haven't done so already.

Note I haven't looked at the site.

[ken_b]

Kasper;

Simply said Smart Pricing is a way Google uses to decide how much to charge the advertizer, and that means it makes a difference in how much the publisher gets paid.

Some pages get paid more than others per click, even for the same ads.

A page that helps a person decide to buy something could pay more than a page that tells you how to use the same thing.

Sometimes it takes some time for this to show up for publishers. So you could get paid less for a click on the same ad as time goes past.

It kind of sounds like that is what has happened to you.

I think it probably happens to most publisher sooner or later.