How Adsense compares with Yahoo's YPN

[alika]

G and Y are really going head to head in the small publisher's contextual advertising market. Competition is really heating up, and I really do hope that we the publishers benefit from it all.

Comparing the two programs, I see some aspects that work for Adsense with YPN having the edge in some:

1. Adsense pays within 30 days. YPN beta is 45 (hopefully they'll improve on this when they get out of beta phase). Google wins hands down!

2. Adsense support only covers email or through their contact us form in your account (and oftentimes you get canned response). YPN prominently puts their technical support number that you can call when you have a question or problem. YPN wins on this one!

3. For the reporting interface, YPN is a bit prettier. But let's see how it looks if there are more data.

Perhaps others can share their findings in comparing the two programs ...

[Zygoot]

It's hard to compare because YPN is still beta and not available to everyone.

The only aspect I'm interested in are earnings. If Yahoo earns me lets say 10 percent more than I don't mind having to wait an additional two weeks.

[alika]

Well YPN is too new to be compared with Adsense with regards to earnings. But there are features that you can immediately see where they made sure that they improve on what Google can offer.

[chikung]

I am not running YPN but what I heard from the review, time facility while updating stats and the provision to spend money directly from YPN to yahoo marketing are the cool features that G still lacks.

[ownerrim]

what I'd love to find out about is smart-pricing issues as they relate to ypn (assuming this is a part of being a ypn publisher); more, specifically would running multiple ypn ads on a page be counterproductive as it often is with adsense. I realize there may not be input on these issues for a long time to come.

[aeiouy]

I don't necessarily consider having a manned tech support number a good thing. Perhaps some people would find it indispensible, but I have always gotten good and prompt responses from Google when inquiring about Adsense.

Phone support is very expensive, and incredibly inefficient. That cost has to be absorbed somewhere. Perhaps Yahoo will just eat, or perhaps it will impact publisher %'s.

Personally, I would rather the money be past on to publishers than go to manage phone support, but that is my personal opinion.

I would imagine the overwhelming percentage of adsense publishers don't offer phone support themselves. So it is not an unnatural position to be in.

[sahuman]

YPN does not have "Ads by Yahoooooooo"

[europeforvisitors]

Jenstar, our AdSense Forum moderator, has a comparison of the two programs on her blog

One of the most obvious differences is that--for onw, anyway--YPN is an American-oriented program that doesn't accept publishers from outside the United States.

[edited by: jatar_k at 5:25 pm (utc) on Aug. 6, 2005]
[edit reason] removed url [/edit]

[elguapo]

One thing that will be unique to Adsense will be the "my stats are delayed" threads. With YPN as stated in their FAQ,

Your performance report data for any given day is typically available on the next business day

That alone will save YPN forum bandwidth with the absense of perennial complaints about the freezing of stats like what we see with Adsense. No "my stats are not updating" complaints! :o)